Blog
Looking For Extraordinary
Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
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Blog
Share Google Docs With All
Within a Google Doc, you can share this with others. By default, your organization will make internal users on your domain available for sharing. You can change the visibility options for broader sharing by changing the Private settings:
Blog
Make A Decision
We used to be praised for analysis. If you were thorough, deliberate and methodical in gaining information for a project, purchase or RFQ, you had value. Of course, time mattered a lot less back then. Everyone was dependent within an imperfect communications system. Sales cycles could take months. Shipping products
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Iteration
There is no perfect marketing process. But there is effective automated marketing. Getting to perfect is a lost cause. This would require the world to stand still and the fickleness of buyers to align with a formula. Getting to effectiveness is a search for resonance. It is achieved through continual
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Data Relationships
Your ability to drive success in your Salesforce.com adoption is directly related to how simple and cohesive your Salesforce.com database has been set up. This process is one which needs to be continually refined after the initial customization. This is natural as usage invariably lends itself to greater
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Roadmaps
Building a sales or business process in Salesforce.com allows for streamlined execution and collaboration for your team and customers. In turn, the rewards are increased productivity, revenue growth and customer loyalty. It is the promise that Salesforce.com organizations seek. The gap between buying a tool and reaching success
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New Clients Need High Trust
We all love referrals. It's the easiest way to sell. Of course, this assumes you are remarkable enough for a client to take a risk and refer you. The prospective client is then engaging you based on trust. Without trust you lose in winning a new client. High
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Real-Time Reaction
Think about how much you forget while surfing the internet. When you are learning about something new or searching for something you are not quite sure exists yet, you may navigate a multitude of pages until you hone in on your desired content. If all the while you are entering
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Overcoming Salesforce Complexity
“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” – Charles Mingus When you see a Salesforce.com system which has been over-engineered and unusable, it typically stems from a lack of clear leadership around process and strategy. It is easy to make what
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Defending Mediocrity
Customers today ignore boring products. Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be
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Buyers Or Friends?
Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today's marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business-
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Knowledge Equals Value
Every day your team works, there is an increase in value. This value may not be fully realized if everyone is working in production silos. In a connected world, organizations that collaborate quickly with their knowledge tools have a competitive advantage. The ability to deliver results, ship products and get