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If a person clicks but does not find relevance, who cares how clever your SEO is? We talk a lot about gimmicks and how this harms the overall buying experience. Think about how reading content on a page that is obviously geared to search can turn you off as a
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There are two assets which will be responsible for driving your revenue opportunities more than any other areas you work on - your online content and email list. We work hard week after week for our clients to help them grow these two assets and build a flywheel effect to
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One of the tenets we strongly believe and practice in our marketing services is that you cannot make anyone do anything they do not want to on the internet. We have all been empowered with access to information and vendors around the world with Google search. We can connect with
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I have a secret about marketing that will change everything for you. It's the one thing that keeps people from selling. It's the thing that marketers and salespeople miss every time. It's easy to see from the outside but elusive to those that are
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There is so much content online that overwhelms us on a daily basis. People have ways they cope with all the noise. Some simply let their inboxes get to thousands of unread emails. Others have subscriptions to everything in their industry and pick and choose what they read. Still others
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As the internet is cleaning up and Google is continually changing their algorithm to reward meaningful content, the marketers that kept playing a game with keywords and gimmick traffic are going by the wayside. A big reason is that you might be able to get a lot of clicks, but
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Major industries thrive off of the one eternal connection point we are all drawn to - the power of suspense. Hollywood, book publishing, news media and radio all understand how to create a gap in the mind of their audience. It is part of storytelling and we are all drawn
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"When you change marketing strategies, you lose all the frequency you've worked so hard to attain. And you have to start over." ~ Seth Godin One thing about marketing that is for certain is that it is difficult to change someone's mind. Therefore, a brutal
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Have you ever noticed what happens when you start selling someone without permission or trust? The tension in the air seems to thicken immediately. When you don't have permission and you start selling prematurely, this is a violation. We don't like to be sold or feel
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Changing a mind is one of the hardest things to do. When you are thinking about buying something, how long do you deliberate? Unless there is an emergency and you need something now, like an electric generator during a hurricane blackout, you will likely take a while to work through
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In the middle of a work week (or sometimes on weekends) millions of people are searching around for answers to the problems they are trying to solve. During the middle of my work day, I may get distracted once in a while by some social media or irrelevant site, but
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A buyer will work through not only what you say but what others will say. I was getting ready to upgrade some camping gear and started researching one of my favorite retailer's site, REI.com. I have been a member of this co-op for over a decade and