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I can see why people often want someone to simply listen rather than give their opinion. The person with the problem knows more than you do about their situation. When you don't have skin in the game or know the nuances of a predicament, your advice can come
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Have you ever assumed something about someone and been surprised? Assumptions can bite you in the butt pretty fast if you are not careful. I like to be surprised all the time. And I don't like to make assumptions. One thing I do assume is that any person
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While I shared my thoughts about most things being a No in our working reality, there are plenty of people and opportunities to say Yes to. The key is to eliminate the noise and keep a self-discipline in allowing people into your life and business that drain you emotionally, financially
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It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It's a good read to hopefully focus people on the substance of connecting and delivering value rather than
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The internet changes the game between the buyer and the seller. Second opinions are easy to access for a buyer. Assuming your lead generation systems and marketing automation are set up well, a new lead will be nurtured, scored and engaged when they are ready. There are analytics and systems
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Content marketing has a main goal of helping your prospects. Thus, teaching articles which help your buyers to frame their problems and figure out how to overcome their issues need to be part of your engagement and approach.. When a person lands on an article or is following you via
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As a seller, it is understandable that you have such a high impulse to sell leads hard. The problem is that buyers do not like to be sold. When they feel sold, it creates tension and resistance, the very opposite effect you are trying to promote. There is a new
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Today's sales process is different than in times past. Your sales prospects are better educated and in more control. They do not feel the reliance on a salesperson to educate them. When they engage a salesperson, they are giving attention that they are greedily protecting. Everyone is inundated
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Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition. They searched for you via the internet or their network most likely. If you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your
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Much of old school selling happened on a personal level. Face-to-face meetings and phone calls were common. Prospects gave us attention because we had information which would help them understand something they were unfamiliar with. The new economy is digital. We can self-service on what we need education or orientation
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Marketers miss the proverbial eight ball when it comes to attention. Many marketers still believe we watch TV commercials fully when the majority of people skip the ads. Here are the behaviors most of us do today in a world of too much marketing stimulus: * We change channels for radio
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If you call me and I don't answer because I can see your caller ID, then will you just keep interrupting me? Will you spam me? Invade my social media space? Or worse, call again? We don't want to be sold. It's easy to