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Social media means something different to everyone depending on your goals. Driving visitors, creating awareness or getting marketing feedback are popular and apparent goals. However, what would it look like if you were trying to build an asset instead? Your social media streams are valuable for what is current. A
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I caught the article on Zynga's IPO (Facebook: Zynga's Number 1 Frenemy) and it further exposes the reality distortion between a platform provider and a value producer. There is a temporary symbiosis between the gaming provider Zynga which leverages Facebook's platform. Zynga's
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Google Apps users can work seamlessly with social media in Google Plus. It is now a Google App within the navigation bar. As Google continues to make headway into the marketplace and the thaw of Facebook and Twitter occurs over time, this is a valuable app for business users. Here
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I have been working on my Google Plus system. Google Plus has been out of the gates for a while now. The challenge of not being the first mover in a new space, especially social media, makes it harder for people to adopt. After all, how many logins do we
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It’s easy to post a Facebook status or Tweet. It’s difficult to build something that is of true value with these easy tools. Social media is a powerful distribution channel to point to your real work. It is metawork; it is work which refers to your real work.
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When you are choosing a Twitter username, or handle, it is important to think strategically about the impacts this will have for your branding long-term. You will undoubtedly have many followers and tweets over the course of time. The username you use will be important for a variety of reasons.
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Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today's marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business-