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I love chocolate. I have loved it since I was a little boy, especially dark chocolate. I can remember enjoying great, exquisite chocolate growing up in Germany. It was a treat my mom and dad would indulge us in on long walks and outings. There's a sort of
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Physical products have an inherent challenge of distribution. Figuring out how to get a product exposed and in the hands of consumers is much of the challenge of being successful, especially at a lower price point. With digital goods and services, distribution is completely different. It's less about
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On the web there is a lot of copying. I can see evidence of copying from business partners, customers and competitors all the time. Some comfort themselves by saying it is the highest form of flattery. I disagree. If you tell the person and credit them, it is entirely different
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What happens when you get a thousand followers on Twitter, Facebook or any other social media platform? How does this convert monetarily, if at all? You don't have to dig too deep to see the various motives on the platforms you participate in. Some play a game to
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When you initiate a contact without trust, you are setting yourself up for a "No". It's a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing
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Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less
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Social media means something different to everyone depending on your goals. Driving visitors, creating awareness or getting marketing feedback are popular and apparent goals. However, what would it look like if you were trying to build an asset instead? Your social media streams are valuable for what is current. A
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If you aim for nothing, you will hit it every time. There can always be improvement and better results in your business, especially with the frequency and speed of change impacting every industry today. The way buyers are making choices, engaging content and making purchases has a lot of moving
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Compound interest is one of the most powerful forces in the universe, as Einstein remarked. What happens when you take the long way instead of looking for shortcuts? One day, you wake up with momentum, assets and a life trajectory that is hard for anyone to match without doing the
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I have been working with clients on marketing strategies lately. It's a natural time to be thinking about generating demand as the new year is upon us. We can all sense the speed of change. What worked last year has changed because of technology, business environments and failure.
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I caught the article on Zynga's IPO (Facebook: Zynga's Number 1 Frenemy) and it further exposes the reality distortion between a platform provider and a value producer. There is a temporary symbiosis between the gaming provider Zynga which leverages Facebook's platform. Zynga's
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The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been