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We often think that the customer experience commences when we are servicing a person. How they are handled at the cash register, try our products out or serviced for needs tends to draw our focus to provide caring service. Much of the last decade emphasized this kind of personal attention.
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The sales process is visual and attractive to manage. It feels like a higher level of control. It is showtime. We are with the prospective customer and get to display our salesmanship. A process helps make this more predictable and fruitful. Otherwise it is random and opportunities are lost. However,
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My Salesforce.com consulting work with teams continually reveals more challenge in the adoption of a well-designed system than in the actual customization of the system. Aligning people who have become accustomed to their way of doing things with disparate tools or ad hoc methods requires a focus on the
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It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It's a good read to hopefully focus people on the substance of connecting and delivering value rather than
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Your business is nothing more than a process. After all, that is what a business is. It is a sequence of repeatable, and sometimes custom steps which create a predictable result, either a product or service. Process is what we all use, but often times, it is difficult to capture
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Salesforce.com helps you to manage the sales funnel. As a buyer engages your sales process, they are captured as a Lead. this information could come from web forms or from your sales team. Most of your Leads will not be ready to convert to an Opportunity. This is to
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With Salesforce.com, your team is managing information about your customers securely. You collaborate on the information internally to facilitate sales, marketing and service to your customer base. The information has great value, yet it relies heavily on you and your team to capture and input details about customer interactions.
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It is not uncommon for organizations to customize Salesforce.com for managing projects with their respective customers. It seems these days that this is an increasingly frequent use case beyond the traditional requirements of using Salesforce for the sales process. The ability to mold Salesforce.com to your business processes
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“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”. The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The
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Today's sales process is different than in times past. Your sales prospects are better educated and in more control. They do not feel the reliance on a salesperson to educate them. When they engage a salesperson, they are giving attention that they are greedily protecting. Everyone is inundated
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Salesforce.com has an interesting article on the impact of data and customization for the personalized marketing experience. As buyers, we experience this from world-class online merchants and companies that work relentlessly to provide a personalized experience. This happens when we peruse, get educated and buy. Our online profiles are
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Salespeople by nature are highly individualistic and tactical. Implementing Salesforce.com can become difficult without buy-in from your team into a system. After all, that is what this CRM system is about. It is a system for selling which transcends the individual, though it ultimately benefits the individual salesperson. What