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I saw this stack of yellow pages. They were pristine and untouched in a mall after a full day. Noone took one. Why would they? I see the yellow pages thrown out on streets when they are distributed. On a rainy day, the pages mulch up from the moisture. Why
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At the core of our business, we are innovators. We do not seek to rest on our laurels and successes. Each success we experience is ultimately a building block. If we continued with marketing strategies from five years ago, much less even a year ago, then we would be on
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Trying to make marketing automation work in your sales process starts with the IT work. However, it is only the start of what really matters. Configuring a system and ensuring data flows in and out out of your CRM is a basic element of starting the work to help you
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It is a new year and old school sales may have a few holdouts in some slower industries. However, the concept of interrupting people and pushing unsolicited sales messages is fast fading. Look at the bookstores and note the literature. You will not find hit books on how to cold-call
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I found Seth Godin's article on bonus content and multimedia spot on (as usual). The experimentation with using multimedia inside a book has large possibilities. We are enamored with our mobile devices and tablets and their special effects. Seeing bigger budget special effects in movies continues to awe
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Everyone is a marketer today. As the ability to distribute your message has become much easier than in times past, there has been much more noise. Anyone can post, tweet or blog. Thus, everyone is marketing something, whether it is their goods or themselves. While it may feel good to
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It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It's a good read to hopefully focus people on the substance of connecting and delivering value rather than
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In our marketing consulting, we are typically faced with one of two problems: 1. There are not enough inbound leads 2. There are too many inbound leads Each of these requires a different marketing system. For organizations which are inundated with many leads, there is a problem focused around the
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It is easy to get confused and delirious with all the marketing fads. Marketing and sales executives are looking for ways to drive demand and revenue. The frequency and speed of change can siphon us into the barrage of tools in marketing automation, social media, CRM and web technologies. It
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We finished off an inbound marketing system project with Pets For Patriots and they announced it on the wire today. Their system has an array of automation tools that help to nurture and transact with site visitors. They have a neat cause for our nation's patriots and endangered
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Content marketing has a main goal of helping your prospects. Thus, teaching articles which help your buyers to frame their problems and figure out how to overcome their issues need to be part of your engagement and approach.. When a person lands on an article or is following you via
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When you are just beginning your search for a car, software or consultant, you start with research. Getting online is the most convenient way to research today. You may look for what is a trend, what others think and how the industry works overall. It is the awareness stage and