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Looking For Extraordinary
Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
Leadership
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Make A Decision
We used to be praised for analysis. If you were thorough, deliberate and methodical in gaining information for a project, purchase or RFQ, you had value. Of course, time mattered a lot less back then. Everyone was dependent within an imperfect communications system. Sales cycles could take months. Shipping products
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Defending Mediocrity
Customers today ignore boring products. Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be
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Posers
Now that things are easier to do, plenty of posers have taken opportunity to imitate the winners. We can always find knock-off products. In the talent game, the same is true. Marketers, salespeople, executives, and owners are getting jostled by the forces of change in the new economy. If
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Conviction Is The Competitive Advantage
f you are trying to win customers, focusing on fewer offerings rather than many is to your advantage.
Blog
Everybody Believed Him
Fred LeBow changed the world. He was a Romanian immigrant that had a way of connecting with people and infusing his vision. He started the New York City Marathon and made running an international virus. His journey looked like this: Fred's story is the story of most evangelists
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If You Are Leading
The more choices I have to make as a buyer will cause more friction in my buying process. Friction is what increases my likelihood to quit and find an easier process or choice. The same goes for your team. If everyone is working in silos and lacks an easy frictionless
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Your Unseen Rival
Sport teaches us much about life. Tenacity, competition and courage play major roles in victors and losers. I enjoy the stories and documentaries of sports legends. Magic Johnson and Larry Bird were legendary rivals. Their work ethic and surreal ability to raise the game, players and league around them to
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Inspire Or Require
There is very little joy in going to the post office or waiting in line at the DMV. We are required to use these services, yet often have reluctance. Going to the Apple store on the other hand is something we can look forward to. Getting ice cream at Marble
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What You Mean
"It's not so much what you do, it's what you mean." This is from a children's story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare.
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Upgrade Or Become Irrelevant
There are a lot of opportunities for the people who get it. They can understand the flow of change and the dynamics of the new economy. They are changing as the world around them is changing, thus, they become relevant and valuable. Being able to change every month, every day,
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Yes, Exceptions
When you propose a new idea, be prepared for the typical automaton response from those you share with, "Will it apply to everything we do?" "What about all of the work we have done?" The questions come in all different shapes and sizes. There's