Blog
In our marketing consulting, we are typically faced with one of two problems: 1. There are not enough inbound leads 2. There are too many inbound leads Each of these requires a different marketing system. For organizations which are inundated with many leads, there is a problem focused around the
Blog
A recent article from Marketing Automation Software Guide hit on the main reason why many of our clients hire us for marketing: running a complete system is difficult and requires perseverance. Pieces have to be put together, tested, changed, refined and created again. Getting into the mind of a specific
Blog
Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration. The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts. The frustration is from a lack of implementation and execution. At the end
Blog
Your site visitors communicate a lot of valuable marketing information to help you drive online search results. It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site. This is known as digital body language. Their
Blog
If your buyer is not educated, then they will feel unready to engage the sales conversation with your team. Filling this gap with strategic marketing automation lead flows in Loopfuse that help the buyer to ask the right questions sets up a qualified lead for your sales team. If you
Blog
Making Loopfuse work with your sales process is more than just integrating Salesforce.com and Loopfuse. That is merely the technical aspect. The process and synchronization of sales activities with marketing automation must be thought through, implemented and adopted by your team to extract maximum benefit from your Loopfuse implementation.
Blog
Living in a real-time world makes feedback and information a premium. Marketing automation provides the intelligence for your decision making in the sales process as buyer activities are recorded. A marketing automation strategy to incorporate for higher levels of success in Loopfuse is to enable and leverage trackable lead activities.
Blog
When people find you, they have some kind of interest and intent. They found you because: 1. They were searching for something 2. They saw an interesting link via social media from a friend or contact 3. They were referred by a message 4. You were selling brilliantly Really, when
Blog
Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments. In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads. This can be avoided with a larger picture in mind
Blog
Marketing automation exists because the rules of marketing have changed. If you could interrupt prospects and sell hard, then marketing automation would be irrelevant. The old rules would still apply. However, buying cycles take longer. This is because buyers can take their time and evaluate information for themselves until they
Blog
Loopfuse will not generate demand by itself any more than a car will win a NASCAR race without a driver and a team. It is world-class technology which can translate to millions of dollars of revenue for the right team operating and building the right campaigns inside of it. Marketing
Blog
Lead scoring helps prioritize lead management. This powerful Loopfuse feature introduces the element of quantifying buyer behaviors. You can use Loopfuse to measure: * Downloads * Visits * Clicks * Opens * Completed Forms among the options that can be measured. In our Loopfuse consulting, this is a key part of the campaigns we develop