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Inbound Marketing
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Buyer Behavior
I recently took my car to Reliable Chevrolet to have my Corvette serviced for inoperable signal lights. This was the fourth time my car had this identical problem. Since my last visit to Reliable Chevrolet, my warranty had expired and you can pretty much guess what happened. Reliable Chevrolet became
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Worse Than "Unsubscribed" --- Being Ignored
Consider the fact that for every 100 emails it is "normal" for 60 to 70 recipients to ignore you. We live in an attention economy where attention is becoming more and more scarce. Even good messages have difficulty in being read. With that in mind what would improve
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How Do Your Customers Best See You?
We'd like to know from your perspective how you feel your customers see you. This information is being used for future publication. Once you make your selection, see what your peers selected. Thank you [polldaddy poll="951685"]
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When It's Not Showtime
There was a telling comment made a few years ago by famed NBA basketball star, Allen Iverson. He revealed his perspective about practice, “We’re talking about practice man, we’re not even talking about the game, when it actually matters, we’re talking about practice.” At that time, Iverson
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Separating From Your Competition
Phil is sitting in my office with complete determination that he is going to do whatever it takes to grow his business. We have the typical conversation. He believes he brings a lot of value to his customers. I agree with him. People need the service he has to offer.
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What's My Need? Wow ME!
Every day you do something you affect someone. What a great opportunity! It is an opportunity to create wow. What is wow? It is not simply getting the job done. Getting the job done is a "B" in my book. It's good, but it's
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Remarkable is in the Rear View Mirror
Seth Godin stated in Purple Cow, "Remarkable is not in the eyes of the marketer. It doesn't matter one bit how hard you worked on something or how cool you think it is. It's up to the consumer. If the consumer thinks it's