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Have you ever been to a store that had shelves which were partially stocked and not straightened? Such an unkempt presentation can make a buyer wonder if the business is failing or just a third class option. It is a turn off and can scare off otherwise ready customers. When
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If we watch a guitarist at work, a decent musician might identify a few chords in a crowd pleasing solo, but putting a whole piece together in a performance may be daunting to imitate. Watching an entrepreneur put the pieces together for a business that connects with a market and
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If a person clicks but does not find relevance, who cares how clever your SEO is? We talk a lot about gimmicks and how this harms the overall buying experience. Think about how reading content on a page that is obviously geared to search can turn you off as a
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If you are seeking to keep a ZeroInbox with a little more ease, I have tested a tool which can be a bit more helpful in the followup process. The tool is FollowUp.cc which has a simple function. It puts your emails into a queue that comes back to
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I think that clarity is costing more these days. With all the complexity around us, I can see it is hard for people to put the pieces together. It is a bit of a paradox. We have more tools and technology at our disposal than ever before. However, it is
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There are two assets which will be responsible for driving your revenue opportunities more than any other areas you work on - your online content and email list. We work hard week after week for our clients to help them grow these two assets and build a flywheel effect to
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One of the tenets we strongly believe and practice in our marketing services is that you cannot make anyone do anything they do not want to on the internet. We have all been empowered with access to information and vendors around the world with Google search. We can connect with
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People are pretty predictable. When we talk about someone, we can generalize about them because they act in a consistent way. Your coworker may always crack a joke in tense situations. Your parents will talk about the weather. While we like to feel original and unboxed, we are largely scripted.
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I have a secret about marketing that will change everything for you. It's the one thing that keeps people from selling. It's the thing that marketers and salespeople miss every time. It's easy to see from the outside but elusive to those that are
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A lot of my work is helping business owners and organizations build and manage systems that help them sell more or go faster with less headache. Sometimes, I feel like the engineer who automated an assembly line and increased efficiency. Perhaps, my engineering background lends itself to a systems focus.
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There’s always a tradeoff between three things when trying to launch - quality, cost and time. When you are dealing with uncertainty and trying to match up what is in your head to what will happen in reality, better to allow quick cycles of feedback to drive your launch.
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There is so much content online that overwhelms us on a daily basis. People have ways they cope with all the noise. Some simply let their inboxes get to thousands of unread emails. Others have subscriptions to everything in their industry and pick and choose what they read. Still others