Blog
What is a content asset? It is something of value that persists and creates revenue for your brand. In today's economy, it is, arguably, more important than any other marketing or brand asset you have. as·set - noun /ˈaset/ Property owned by a person or company, regarded as
Blog
We vote with our feet. Complaining and talking without action accounts for little towards your happiness.
Blog
Marketing automation relies on a structured approach to avoid the paralysis rampant in complicated environments. In our marketing automation consulting, we run into complexity too often because there is typically not a clear strategy for how to manage inbound leads. This can be avoided with a larger picture in mind
Blog
Iteration and pushing are the cornerstones for driving success. You have to figure out new things with perseverance and an eye toward the goal. Refining based on feedback is how winning is done.
Blog
Nobody likes to be sold. We do not like it when we feel the pressure build and a feeling of manipulation from another. Yet, millions of transactions are done despite this dislike. It largely happens because people are buying. Every day people buy because they want things when they need
Blog
Your Salesforce processes and workflows that have agreements will typically require signatures to move to completion or the next step. Whether it is a sales contract, a service delivery completion or intellectual property management, the signature process can slow you down. When it makes sense, we implement document esignature technology
Blog
Google Apps easily becomes your workhorse for productivity. You have one login for multiple applications from any computer and Android device within an integrated framework. Managing your contacts inside the Google Apps structure effectively can allow you to move with speed to get things done with the people you need
Blog
Marketing automation has been growing because marketing in the new economy has changed from a selling process to a buying process. Marketing Automation Software Guide sent me an article on a new acronym, RPM, or Revenue Performance Management. There has been millions of dollars already invested in the shorthand for
Blog
Spoiled people and customers hold you back from achieving success. Learn how to handle them.
Blog
Digital body language is a large part of activities which are not typically recorded in Salesforce.com records. Sales activities in Salesforce.com need to include how your buyer interacts with content. Within Salesforce.com, your sales team ideally has visibility into the the activities of prospects in the pipeline.
Blog
Google Apps appeals to users because of its elegance and simplicity. We all have random tasks which need to be captured. These tasks move us forward with clarity on next steps or a parking place for next steps. In knowledge work, we need only focus on decisions and actions to
Blog
If I have an urgency or an emergency, I have to buy now. My need is clear and circumstance prevails. If you are the seller, you are in a great position. Perhaps your business is built for crisis. Your buyers' pain is so high that they have to act