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Unexpectedly, I had an indulging experience today within the busy flow of my work day. A tweet got my attention, and I bought a book. Let me share a marketing strategy which I see as a new tipping point. Impactful Executive Reading I consume books. However, it is a time
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There is no doubt you can get more sales. To assume otherwise would mean you have optimized all the possible ways for getting a customer. It's astounding how paralyzed most businesses are when the world around them has vividly changed. The old days were about you finding the
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Activity should never be confused with results, and friends should not be confused with buyers. The intoxication of today's marketing with social media is reminiscent of the dot com fever years ago. Since when did being popular online become more important than what matters most for a business-
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The battle for clicks to your website typically comes from the hype of social media and traditional marketing these days. This gets a lot of press from the novelty and immediate gratification of having visitors. In the old economy, the numbers game worked somewhat because salespeople were afforded attention to
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Buyers are moving away from reliance on a professional sales team. The old days of selling have have become irrelevant. It would be like managing your productivity with a PalmPilot today. It is not connected nor relevant in today's ecosystem. Let's look at the value of