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There's a false empowerment that all of us feel with such ease of access to tools and people like never before. They fool us into thinking that things must be a bit easier. Things look easier from the outside. However, when we get up close to a problem,
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We may not be lottery ticket buyers at the local 7-11, however, it is such an enticing lure for those who lack any strategy. Playing with a lottery mindset in your work and business has a fundamental characteristic to it: You are hoping to get picked. I guess the cattle
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The old marketing formula simply does not work. It used to be that a large brand like Ivory soap or Burger King could run advertising and see a proportional jump in their demand. The formula was simple. Spend lots of advertising money and spikes in revenue would occur. The tragedy
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When the week has piled up, it can be hard to get to a zeroinbox. The attention we have to place on what is urgent and demanding can absorb all of our energy and focus. As the weekend hits, we can slow down. There are far less demands. I like
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Sometimes it can be hard to get going on your productivity. I am not one to force motivation. I like to build it. If I need to get going on projects and tasks, it may be easier to start with smaller tasks which are less urgent. Some may call this
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There's an illusion that throws many people off of their game to success. They see the end results and equate success with instant wins if they can find the shortcut. They don't think in terms of process. Process is what typically gets the success. Knowing the
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A lot of our inbound marketing work involves creativity and collaboration with our clients. Sure, innovative and catchy designs are a vital part of appealing to new users and build trust instantly. However, there is a mundane yet critical part of building the custom marketing systems that win customers which
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The tactician aims her efforts towards anyone and everyone with a pulse in hope of a sale. Meanwhile, the strategist thinks through one simple question - "Who can say 'Yes' to me?" The difference between effort and results can be identified quite clearly in the efforts
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The hard part is figuring out what to do next. Then it is about connecting the dots and making all the next steps work together in order and logically. Knowing the steps isn't just for shining on the dance floor. It is what differentiates a person in today&
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Here's an easy but high effort way of growing your marketing - think for your customer. The mistake most companies make is having a silo mentality with marketing. Instead of incorporating a marketing mindset throughout the organization, they assign it to a group and think that sales, customer
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There may be vestiges of work that still exist in an industrial model format. For the rest of us, we are in the project business. We work on gigs that have to meet a goal. The teams, tools and tactics maybe be different for each project. Our ability to work
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Ten years ago, it was enough to simply ask people if you could add them to a newsletter or to try out a product. That was before we were bombarded with marketing from all angles. That was before our attention became personally prized and guarded. We don't freely