Blog
“Familiarity breeds contempt.” - Socrates Think about that quote. It is pretty human. Teens seek favor with strangers and marginalize their families who love them. A new friend seems to have more allure than an old friend. Winning a new prospect becomes a fixation rather than servicing your current customers.
Blog
Qualifying your real customers, followers and team members is quite easy. It takes a determination to define who you do business with and why.
Blog
Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
Blog
Customers today ignore boring products. Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be
Blog
Now that things are easier to do, plenty of posers have taken opportunity to imitate the winners. We can always find knock-off products. In the talent game, the same is true. Marketers, salespeople, executives, and owners are getting jostled by the forces of change in the new economy. If you
Blog
Fred LeBow changed the world. He was a Romanian immigrant that had a way of connecting with people and infusing his vision. He started the New York City Marathon and made running an international virus. His journey looked like this: Fred's story is the story of most evangelists
Blog
Sport teaches us much about life. Tenacity, competition and courage play major roles in victors and losers. I enjoy the stories and documentaries of sports legends. Magic Johnson and Larry Bird were legendary rivals. Their work ethic and surreal ability to raise the game, players and league around them to
Blog
There is very little joy in going to the post office or waiting in line at the DMV. We are required to use these services, yet often have reluctance. Going to the Apple store on the other hand is something we can look forward to. Getting ice cream at Marble
Blog
The new book, Rework, is a dangerous book. It may cause more people to change the world they did not realize was easier to change today. There is an approach via our new ecosystem of tools and talent to get work done. Sadly, many are still trapped in old economy
Blog
In the information age, the ability to copy is convenient and tempting. I have seen an array of imitators who think nothing of taking ideas, content, images and intellectual property to further their own agendas. It's easy to track them and fun to watch what typically unfolds. The
Blog
We live in a fast moving economy. Change is constantly challenging us to reinvent ourselves. Who we do business with cannot be taken for granted. The threads which bind business relationships are built by trust and value. If your offering looks like parity to a buyer then your ability to
Blog
It is not hard to find bad service in a given day. It is pretty commonplace and we have all experienced it. The epidemic seems to arise from a crucial part of our humanity - our inability to transcend ourselves and think of others. I had a funny experience at