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Your brand is far more important than your product or service. How a buyer or customer perceives you in the mind far outweighs what is already expected in your service. We all expect quality products and great service. Ask anyone what makes them special and the answer is typically something
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Winning today requires an inbound marketing strategy. Let's assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here
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Data migration is a complex and rigorous process. There is typically a transition from some kind of system we have to manage for launching a new system. A data migration methodology and best practice has evolved as we have worked on consulting projects to move data. We wanted to share
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Most products and services are bought not sold. The old strategy of building up a sales team is dying. It is based on the assumption that we need to be sold. Think about the last dozen items you bought. Were you sold? Did the persuasion of a salesperson and their
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Editor’s note: This is a guest post from Lauren Carlson, a contributor to the Marketing Automation Software Guide. Arguably the most important value-add of implementing a marketing automation system is the alignment of marketing and sales. By being able to share lead information in real time, you can ensure
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My judgment of you today will be largely based on what I perceive through your positioning online. My keyboard is too accessible and it is too convenient to search. If this is true for everyone, then it only makes sense to have a well-designed presentation of your brand. There are
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We work on many types of projects with our clients around the world. Today's project management is so much different than before the internet and integrated online software caused the world to move fast...much faster. Our team takes full advantage of the cloud, and we have an
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It is harder than ever to build trust today, thus, you have to focus on positioning. Bring value through content first. How you are perceived by your prospective buyer can be affected by the work or the lack thereof you do before you meet with them. While many salespeople are
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We all hate waiting. We have become a nation of snobs as we have increased demands on our time and attention. If I have to get through a complex directory to reach you, guess what? I move on to your competitor who is easier to reach, and I get to
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There is a story of a mountain village which experienced an unforgiving drought. The condition was deteriorating to the point that a village elders’ meeting was held. They decided to hire two men to solve the problem of bringing water to the village from the valley below where a well
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There was a telling comment made a few years ago by famed NBA basketball star, Allen Iverson. He revealed his perspective about practice, “We’re talking about practice man, we’re not even talking about the game, when it actually matters, we’re talking about practice.” At that time, Iverson