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Hearing that phrase, "You have to add value," can sound wonderful as part of your business habits. But what does it really mean? It can be a lofty idea without materializing into something real that connects with another person. The better question when you are working with a
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Abraham Lincoln is often quoted as saying, "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." Is that what most people do? Most people start sawing away at their problems. I think it feels safe because you don&
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The logic of getting more education or credentials used to make sense in the past in the industrial economy. Things were nice and neat then. If you wanted a promotion or you got laid off, the thought process of becoming more marketable by getting an MBA, a law degree or
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"There are no easy Fourteeners." "Stay on the trail - there are no shortcuts." That's what the sign to Quandary Peak said, and anyone that has done fourteeners, in this case over 14,200 feet, knows this. It's a grind. I shot the
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There's a lot of advantage to having emotional maturity in your business and life. Any fool can simply react to any slight or wrongdoing. Things will often not go as planned and that is the norm. There are just too many variables and other people in play to
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In preparing for battle I have always found that plans are useless, but planning is indispensable. ~ Dwight D. Eisenhower When you look at most disappointments, it comes down to missed expectations. You thought something was going to happen or was supposed to happen but it didn't. It'
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When we share with our clients the work and production of our team to build and deliver an inbound marketing system, they come to appreciate what it takes to make everything work. Here are the conversation points which we have heard that have represented the value of partnering with a
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It's December and buying is a top priority on people's minds. The emotion of buying far supercedes any forces from selling we might presuppose as marketers and salespeople. The natural cycle of our culture overtakes people's behaviors during this time of year. If you
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Finding talent to work on projects or on your team can be a challenge. Often it is not a problem of too few applicants. The shear amount of resumes or inquiries can cause issues. Too often, job sites or databases that are targeted have a shortcoming in their own process.
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It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It's a good read to hopefully focus people on the substance of connecting and delivering value rather than
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In our marketing consulting, we are typically faced with one of two problems: 1. There are not enough inbound leads 2. There are too many inbound leads Each of these requires a different marketing system. For organizations which are inundated with many leads, there is a problem focused around the
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Salesforce.com helps you to manage the sales funnel. As a buyer engages your sales process, they are captured as a Lead. this information could come from web forms or from your sales team. Most of your Leads will not be ready to convert to an Opportunity. This is to