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The words you use should build trust. Buzz words in and of themselves are tempting to use for posing with expertise. I would not advise this. You get found out quickly. If you know your stuff, then the substance behind the words you use will shine through with your mastery of content and communicati
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The ancient world had a lot of inefficiency with infrastructure. Transportation and communications allowed for merchants to fill the gap between buyers and sellers. They were traders. Goods were purchased, transported and resold. The margins represented the extra value in acquisition and delivery of goods. The industrial age had newer
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Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
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Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of: * Lacking something * Needing something * Desiring something * Pursuing something Before the internet, we were handicapped. We needed to know our options
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"It's not so much what you do, it's what you mean." This is from a children's story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare.
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If you want something, you tend to buy it these days. Our economy affords us convenience and luxury for most items. In the old days, we may have waited for Christmas to get our wishes. Today, we gratify desires and can buy whenever, wherever. If your buyer has access to
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We live in a fast moving economy. Change is constantly challenging us to reinvent ourselves. Who we do business with cannot be taken for granted. The threads which bind business relationships are built by trust and value. If your offering looks like parity to a buyer then your ability to
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It is rare to find someone thinking. Sure, there are plenty of people who can react. That is the norm. Instead of depending on charisma and last minute work, what if you thought through a true selling process? What if you thought about what the ultimate buying experience could look