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Etiquette may sound like a focus of times past. Miss Manners and her lore educated a generation on "Please," and "Thank you," for young people. Many times, the study of etiquette quickly turns the focus to right external behavior. However, I find this misses the point
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The marketplace is extremely crowded with competitive options. If you have an idea, it can be very difficult to break through the noise. People's attention is finite and the amount of noise is overwhelming today. If you are looking to turn your opportunity into revenue, there are typically
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There is immense work that a team of people are undertaking at Ground Zero to tell the story and help the world remember 9/11. Steve Rosenbaum shares some of the images and his work on the documentary of how the process of creating the appropriate memorial is coming together
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Here's the problem when you have been doing what you do for a long time - it becomes mediocre. Mundane. Nothing interesting. I can tell you don't care. Here's the opportunity if you do something for a long time and treat it like art
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An easy way to commoditize yourself is to end up on a list. If you are on a list with twenty, thirty or hundreds like you, then you have created a convenience for someone else to categorize you. You are the same as everyone else on the list. It'
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I have been thinking a lot about creativity lately. Some days I feel more creative than others. It depends a lot on the flow of work and how motivated I feel. The balancing act of managing business responsibilities and driving innovation is a continual tension. Daniel Pink's book,
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As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble. - Ralph Waldo Emerson While there is the ubiquity of information, the
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All people are not equal. There are those that consume what is hip, cool and stylistic and those that tell others what they should be buying. I don't think it's a great idea to treat your customers like a democracy. Wrong mindset for how things work.
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Friction is when you create work or obstacles intentionally or inadvertently with your audience or buyers. It is a common term that helps marketers and business owners think about their customer experience, especially since many sellers think about themselves first. It's pretty human to err with such self-focus
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Do you like the thrill of big numbers? What does a lot of followers actually mean? Is a hundred likes worth something in terms of an audience? There's certainly a crowd mindset around the euphoria of trying to be popular. I guess not much has changed from high
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"Be distinct or be extinct" - Tom Peters Every day, I think about how to become more valuable to my audience. It pushes me forward. I am not sure I am much different from anyone else that truly wants to play in the sweet spot of the new
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You really do not get a second chance to make a first impression. So, if you act in desperation because you don't want to think through a clear process and strategy, think about how you are blowing permission with the person you cold call, mail or spam. Your