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Some days, I wonder if insanity has become the new norm. Expecting to reap what we do not sow must be the the delusional spell of the entitlement economy. It has certainly bled over to today's economy. My question is, "What do you expect when ..."
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Create your own space. Be number one in it by defining the rules of your micromarket and connect with only those that matter.
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The words you use should build trust. Buzz words in and of themselves are tempting to use for posing with expertise. I would not advise this. You get found out quickly. If you know your stuff, then the substance behind the words you use will shine through with your mastery of content and communicati
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Relevance is dependent on your ability to remain agile.
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Increase Influence With Your Buyers Moving at light speed in the world of work today creates much tension and defense for buyers and sellers. We are inundated with messages, and our brains react with decision paralysis when we feel overwhelmed. Here are three strategies for increasing influence with those you
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Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
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Customers today ignore boring products. Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be
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The temptation is to focus on selling. This means throwing more money at how to generate leads. However, if those leads engage in an ineffective process with your organization and value proposition, then it's like rowing harder with a hole in your boat. Patching the boat should be
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Fred LeBow changed the world. He was a Romanian immigrant that had a way of connecting with people and infusing his vision. He started the New York City Marathon and made running an international virus. His journey looked like this: Fred's story is the story of most evangelists
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Being trapped in time is a tragedy. While the world is changing around us at a rapid pace, there are people that hope that it does not. The reality is that change is occurring at a blurring rate. It is exhilarating for leaders and those that are in the game.
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Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of: * Lacking something * Needing something * Desiring something * Pursuing something Before the internet, we were handicapped. We needed to know our options
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"It's not so much what you do, it's what you mean." This is from a children's story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare.