Blog
Selling 100,000 of anything is difficult. It is the game of creating hits. This is a game a lot of dreamers pursue. It is completely possible to sell 100,000 books or apps. However, there are more losers than winners. We all see the hit books and the iPhone
Blog
When the world we lived in was about production and efficiency, we could find security in being a little better than everyone else. We just had to focus on getting what was known done with quality and meeting expectations. In this, we had security. We enjoyed job security, long-term contracts,
Blog
"Simplicity is the ultimate sophistication." - Leonardo da Vinci Our battles today are much less about finding what is best. It is largely battling all the good options that get in the way of the great. Much of the work I do is taking complexity and driving simplicity
Blog
I was on Salesforce.com's Blog doing some research for some articles I was writing. I wanted to leave a comment and refer back to another article I wrote on Salesforce.com's platform and AppExchange. Then a weird thing happened. Social media wires got crossed. In
Blog
The problem with trends is that the posers ruin a good thing. The wrong questions are asked. "How do I get more people to friend me?" "How many tweets should I do every day?" "How do I get on Google first?" The good thing
Blog
If you haven't picked up Seth Godin's We Are All Weird, grab it for a quick read. Godin does an excellent job framing what we are all feeling but may not necessarily be able to articulate about how mass marketing is dying and our opportunity for
Blog
I have been working on my Google Plus system. Google Plus has been out of the gates for a while now. The challenge of not being the first mover in a new space, especially social media, makes it harder for people to adopt. After all, how many logins do we
Blog
Peter Drucker The way we approached things in the past are obsolescing. How we were educated, the jobs we assumed were there and the businesses which seemed lasting are being eradicated and morphed today. I believe it is a correction. With the proliferation of information, cloud computing and knowledge workers,
Blog
Candor is a key leadership attribute. This is especially true today when we are bombarded by convoluted and ambiguous messages from people and companies. Those that can speak clearly and plainly can create a great differentiation in the marketplace where clarity is highly sought after. Being direct means you tell
Blog
I have been doing a lot of reading, research and thinking on marketing platforms lately. Some of it is driven by refining strategies for clients. A lot of it is to get clear on what is essential versus what is superfluous. There is a lot of noise out there and
Blog
We want to be endeared. It's a rarity today. In a given day, it is not uncommon to experience impersonal and bad service. I was recently at a store where I had a conversation with the clerk that went like this: Clerk: "Not so great. I'
Blog
Today is a game of platforms. If your strategy is to be listed and hope to get picked, then you have already diluted yourself. You are telling the market that you are a commodity and on someone else's directory. The problem with lists is that they create uniformity.