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There are too many success stories of people using simple tools to get amazing results. Put those same instruments or software in the hands of someone less talented and you get a completely different result. Of course, it's easier to blame tools than look in the mirror. The
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I caught the article on Zynga's IPO (Facebook: Zynga's Number 1 Frenemy) and it further exposes the reality distortion between a platform provider and a value producer. There is a temporary symbiosis between the gaming provider Zynga which leverages Facebook's platform. Zynga's
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The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been
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I was on Salesforce.com's Blog doing some research for some articles I was writing. I wanted to leave a comment and refer back to another article I wrote on Salesforce.com's platform and AppExchange. Then a weird thing happened. Social media wires got crossed. In
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It’s easy to post a Facebook status or Tweet. It’s difficult to build something that is of true value with these easy tools. Social media is a powerful distribution channel to point to your real work. It is metawork; it is work which refers to your real work.