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Marketing automation exists because the rules of marketing have changed. If you could interrupt prospects and sell hard, then marketing automation would be irrelevant. The old rules would still apply. However, buying cycles take longer. This is because buyers can take their time and evaluate information for themselves until they
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Loopfuse will not generate demand by itself any more than a car will win a NASCAR race without a driver and a team. It is world-class technology which can translate to millions of dollars of revenue for the right team operating and building the right campaigns inside of it. Marketing
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Content marketing is critical for winning new business today. Awareness of your products or services and the required education therein are dependent on buyers finding relevant information. Your content should prepare a buyer for engaging your sales process. Naturally, they will want to delay this until they feel ready. The
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If your offering is not a mass market appeal, then your niche marketing strategy needs to position your brand for a specific, narrow and identified buyer. There are brands that appeal to the mass market. GE light bulbs, Xerox copiers, Dell laptops and the New York Times are focused on
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Lead scoring helps prioritize lead management. This powerful Loopfuse feature introduces the element of quantifying buyer behaviors. You can use Loopfuse to measure: * Downloads * Visits * Clicks * Opens * Completed Forms among the options that can be measured. In our Loopfuse consulting, this is a key part of the campaigns we develop
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Your sales process is about you, not about your buyer. How soon did you want to talk to a salesperson on your last major purchase? It was likely much later, not sooner. The reason is that we all know once we engage a salesperson, we are going to be harassed.
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Loopfuse lead nurturing can help create a sales pipeline which never expires. As your site visitors are attracted from your inbound marketing or outbound sales efforts, use Loopfuse to capture leads via web forms for compelling value in the form of content. This middle of the funnel approach continually brings
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Marketing Automation is the step after you attract a visitor. It is the nurturing which builds trust with a stranger. The temptation and illusion which a traditional salesperson finds difficult to resist is selling too early when the buyer is not ready. Marketing automation helps your buyer become ready for
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Winning today requires an inbound marketing strategy. Let's assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here
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Data migration is a complex and rigorous process. There is typically a transition from some kind of system we have to manage for launching a new system. A data migration methodology and best practice has evolved as we have worked on consulting projects to move data. We wanted to share
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Most products and services are bought not sold. The old strategy of building up a sales team is dying. It is based on the assumption that we need to be sold. Think about the last dozen items you bought. Were you sold? Did the persuasion of a salesperson and their
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There is a pulse to your market. Plugging into the whims and trends of your customer requires an adaptive marketing strategy. The attention economy has us moving along the fast currents of a collective conscience in social media and the blogosphere. To remain relevant requires real-time marketing that continually responds