Blog
It’s easy to post a Facebook status or Tweet. It’s difficult to build something that means value with these easy tools. Social media is a powerful distribution channel to point to your real work. It is metawork; it is work which refers to your real work. The real
Blog
There is a video which has an immense following. It is not about a person. It is about a machine, a Rube Goldberg machine, which promotes itself via Twitter, Facebook, video and a website. Some passionate artists and technicians did the work of creating a show which told a story.
Blog
The internet changes the game between the buyer and the seller. Second opinions are easy to access for a buyer. Assuming your lead generation systems and marketing automation are set up well, a new lead will be nurtured, scored and engaged when they are ready. There are analytics and systems
Blog
In our marketing consulting, we are typically faced with one of two problems: 1. There are not enough inbound leads 2. There are too many inbound leads Each of these requires a different marketing system. For organizations which are inundated with many leads, there is a problem focused around the
Blog
If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge. Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records. Part of the challenge is
Blog
When you are just beginning your search for a car, software or consultant, you start with research. Getting online is the most convenient way to research today. You may look for what is a trend, what others think and how the industry works overall. It is the awareness stage and
Blog
Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration. The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts. The frustration is from a lack of implementation and execution. At the end
Blog
Today's sales process is different. Buyers are not relying on salespeople to become educated and move through a traditional pipeline process. The self-service nature of buying based on the internet affords buyers information to help them understand what they want and how to conveniently get it. They search,
Blog
“For something this complicated, it’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to
Blog
There is an astute article at mycustomer.com, "Is It Time To Move On From Marketing Automation?" It is an indicator of the disenchantment with the claims and hype with marketing automation implementations in organizations. The frustration is well-founded. If automating the buying process by creating a sterile
Blog
Marketing automation is focused on a premise of nurturing leads to build trust for a ready sales engagement. That's the idea at least. It's the doctrine, but like many good doctrines, there are pundits and posers. There are those that love to rally around the marketing
Blog
Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition. They searched for you via the internet or their network most likely. If you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your