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Your sales process is about you, not about your buyer. How soon did you want to talk to a salesperson on your last major purchase? It was likely much later, not sooner. The reason is that we all know once we engage a salesperson, we are going to be harassed.
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When you are choosing a Twitter username, or handle, it is important to think strategically about the impacts this will have for your branding long-term. You will undoubtedly have many followers and tweets over the course of time. The username you use will be important for a variety of reasons.
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Marketing Automation is the step after you attract a visitor. It is the nurturing which builds trust with a stranger. The temptation and illusion which a traditional salesperson finds difficult to resist is selling too early when the buyer is not ready. Marketing automation helps your buyer become ready for
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Winning today requires an inbound marketing strategy. Let's assume you have stopped the insanity and want to help people buy rather than bug them trying to sell them. Buying works. Selling is desperation. Your products and services are more likely than ever to be bought than sold. Here
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Most products and services are bought not sold. The old strategy of building up a sales team is dying. It is based on the assumption that we need to be sold. Think about the last dozen items you bought. Were you sold? Did the persuasion of a salesperson and their
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There is a pulse to your market. Plugging into the whims and trends of your customer requires an adaptive marketing strategy. The attention economy has us moving along the fast currents of a collective conscience in social media and the blogosphere. To remain relevant requires real-time marketing that continually responds
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It is likely that you are not number one or two in your market. This places you somewhere in the long tail of the curve of opportunity. Your share of the pie may be fewer than the top part of the sales distribution. Aiming to be the hit may be
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Inbound marketing assumes that people do not want to be bothered and that they ignore gimmicks. Buyers want remarkable content which helps them learn for themselves or pass on to others. There's too much good content to allow noise to enter into their buying process. Your Content Lives
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My judgment of you today will be largely based on what I perceive through your positioning online. My keyboard is too accessible and it is too convenient to search. If this is true for everyone, then it only makes sense to have a well-designed presentation of your brand. There are
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For SEO and growing your blog content, managing your blog categories should be done with a few set of criteria in mind. There are a variety of ways to organize articles on your corporate blogs. Taking into account the user experience and the way you will get found online are
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It is harder than ever to build trust today, thus, you have to focus on positioning. Bring value through content first. How you are perceived by your prospective buyer can be affected by the work or the lack thereof you do before you meet with them. While many salespeople are
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Getting a customer is very difficult. Starting with that premise helps to set the right expectations of what it takes to win a new customer. It is a process which requires commitment. The good news is that if you are willing to persevere and continue the process of refining your