Blog
Doing Business With The Few
Create your own space. Be number one in it by defining the rules of your micromarket and connect with only those that matter.
marketing positioning
Blog
Good Times And New Times
Relevance is dependent on your ability to remain agile.
Blog
Traders And Builders
The ancient world had a lot of inefficiency with infrastructure. Transportation and communications allowed for merchants to fill the gap between buyers and sellers. They were traders. Goods were purchased, transported and resold. The margins represented the extra value in acquisition and delivery of goods. The industrial age had newer
Blog
Looking For Extraordinary
Playing to the ordinary only minimizes your opportunity for success. Extraordinary is what differentiates and connects with buyers.
Blog
Defending Mediocrity
Customers today ignore boring products. Old brands which do not inspire passion or luster are not guaranteed to be around, for customers increasingly value what is novel and stands out rather than what was promoted to be safe, common, and routine. Many of the institutions we see (yours may be
Blog
Platform Shifting
Being trapped in time is a tragedy. While the world is changing around us at a rapid pace, there are people that hope that it does not. The reality is that change is occurring at a blurring rate. It is exhilarating for leaders and those that are in the game.