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When you initiate a contact without trust, you are setting yourself up for a "No". It's a brave new world. Yet, there are still people acting out of desperation and ignorance. Why try failing tactics of interrupting people with cold calls, unsolicited emails and other imposing
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Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less
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There are too many success stories of people using simple tools to get amazing results. Put those same instruments or software in the hands of someone less talented and you get a completely different result. Of course, it's easier to blame tools than look in the mirror. The
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I caught the article on Zynga's IPO (Facebook: Zynga's Number 1 Frenemy) and it further exposes the reality distortion between a platform provider and a value producer. There is a temporary symbiosis between the gaming provider Zynga which leverages Facebook's platform. Zynga's
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The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been
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I was on Salesforce.com's Blog doing some research for some articles I was writing. I wanted to leave a comment and refer back to another article I wrote on Salesforce.com's platform and AppExchange. Then a weird thing happened. Social media wires got crossed. In
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The problem with trends is that the posers ruin a good thing. The wrong questions are asked. "How do I get more people to friend me?" "How many tweets should I do every day?" "How do I get on Google first?" The good thing
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If you haven't picked up Seth Godin's We Are All Weird, grab it for a quick read. Godin does an excellent job framing what we are all feeling but may not necessarily be able to articulate about how mass marketing is dying and our opportunity for
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Peter Drucker The way we approached things in the past are obsolescing. How we were educated, the jobs we assumed were there and the businesses which seemed lasting are being eradicated and morphed today. I believe it is a correction. With the proliferation of information, cloud computing and knowledge workers,
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When change comes, you can create great opportunity by pursuing a strategy of less. Examine the multiple ways to make this happen.
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Borders bookstores became irrelevant in the new economy. Without reinvention of an old brand in a world of new rules, going out of business will become a norm.
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Your position in my mind arises from your hard work communicating your leadership. Content, hard work and consistency are critical for this valuable real estate.