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Leave it to the unthinking to blow the sale. They approach people as a salesperson trying to use charisma, energy or hype. Once you do this, it is too late. You don't get second chances with someone who has already established a perception about you in their mind.
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Content marketing systems break away from traditional marketing and website design. It's not about a pretty picture or some deep coded functional site. It is about getting out there quickly and immediately into a publishing schedule and cadence. Growing your audience does take time and one of the
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A large dependency we have to make a sale is on the buyer's timing. If the buyer is not ready, then selling can not only be ineffective, but highly annoying. Noone likes being sold. Their defenses go up and the tension often creates a barrier that is difficult
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Trying to appeal to everyone can be a path to failure in a world of immense choices. Because we all have the world at our fingertips via search and social media, marketing has to be focused on specific and targeted groups. In the past age where we thought like industrialists,
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We are all walking around with stories in our head and will engage or avoid people and products based on how they match up. For example, we don't walk around telling ourselves to pull out our wallet because someone wants to cheat us. We may pull it out
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There's a drawback to how we have been trained through school, sports and every competitive venture the industrial system has produced in us. We think we can win by being better than our competition. Working harder at something does work in many endeavors, but it's not
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The days of mass business are continuing to erode under the weight of the connected economy. Mass media is being replaced by selectable and individual media. Mass products are now custom and on-demand. Mass marketing is continually being blacklisted and labeled as spam. This is because we have choice and
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One of the great shifts and detriments of our new information age is that access has been increased in unprecedented ways. If you want something, you don't have to go through gatekeepers such as those with tenure or a lockbox to information. You can learn what you want
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Sometimes reviewing analytics on inbound marketing campaigns and content can provide a lot of insights into people. Recently, when we saw some of our content opened 34 times by a client, we thought of a few reasons which could explain the large open rate: 1. The content was so compelling
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All the news about Instagram and its botched privacy policy regarding your photos on their platform rippled across the internet. Many users reacted vocally and abandoned the service altogether. Since then, Instagram apologized and revised its privacy policy from the public outcry. While there is still a lot of hype
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You may think your offering and brand in the marketplace is something special. It's easy to feel this way when you are thinking about yourself so much over the weeks and months of doing business. After all, that's where your focus and energy should be. However,
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The aim of marketing is to make selling superfluous. ~ Peter Drucker Can you imagine what your business would look like if marketing worked in a way to keep a continuous pipeline of business flowing? It would indeed make selling superfluous. Your products or services would be bought not sold. This