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When we used to have more time and attention, we could spare some energy exploring a website to find out what someone did and how they can help. That was in a different era just a few years ago. Today, bounce rates are high on sites and pages that don&
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It takes work, but force yourself to identify who you love to serve. We say it a lot to our clients - "Everyone is not your customer." Though we say this, it is hard to adhere to. In a twisted scarcity mindset, we want to keep our options
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The truth is that many organizations can close sales if they are in the right conversation with the right person. The hardest part is not about converting a serious lead into becoming a customer. The hardest part is getting enough attention and commitment to get a conversation going. A conversation
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What if the New York Times missed a day of content or CNN took the day off and had a blank screen showing during their air time? We know that those content producers will have something for us today, tomorrow and every day thereafter. Their persistence lends to their credibility
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You cannot be everywhere at once. Regardless of how efficient our tools and shiny new social media networks have become, you still need attention, thinking and fingers on keyboard to push out content and connect with people. There is this vain attempt to try and connect everywhere. However, each medium
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Google recently enabled tabbed viewing in its Gmail and Google Apps email client. There is a lot of chatter online about the affect on deliverability. In the past, there have been efforts to apply filters to email for convenience. I, for one, tend to ignore these overlays on my email
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The promise of big data companies is that they can look at your behaviors and manipulate your decisions as analysts. Working through analyses should turn over gems for revenue. This is why there is a lot of investment in this as part of the brave new world of marketing. Analysis
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We work hard to make marketing less about gimmicks and numbers and much more about real connections with people. Thinking in terms of what buyers value and care about creates a connection. Reading Seth's article about making something awesome is a theme that has to be put out
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How do you influence busy people? Everyone is locked into a screen these days and with technology automating processes and consumers wanting more for less, knowledge workers have to do more work than they did in the past. Their attention is just not there to engage or absorb content deeply.
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Do you like numbers or would you rather have substance? There is a ton of chatter online about what is in style or what kind of marketing needs to be tried next. The sheer hype and collective desire to make the latest social media attempt or mobile app become the
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I have been on hundreds of web pages in the last few days from doing research and trying to solve problems. Some of it is for fun. A lot of it is focused browsing to find answers. I won't likely be back to many of the sites because
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Have you ever been to a store that had shelves which were partially stocked and not straightened? Such an unkempt presentation can make a buyer wonder if the business is failing or just a third class option. It is a turn off and can scare off otherwise ready customers. When