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Have you ever seen the reverse hockey stick of madness? It's the graph that seems to be acceptable and ridiculous. For example, imagine a site with 15,000 visitors for the day. There's much apparent activity. But there are only 10 new leads. And then maybe
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We used to live in a world of information assymetry. The saying was, "buyers beware". That was because information was hard to get to and privileged people had access. Sellers knew more. They knew if the car they were selling had problems. They knew what problems their vacuum
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I may not be thinking of you currently, but that's because my mind is crowded by all the noise on a Tuesday trying to get things done. This is while I am being sold by spammers, pressured by customers and trying to respond to the list of emails
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Yelling louder than everyone won't make you stand out. Yelling louder than your competitors is not going to win more ears or eyeballs. This is especially true now that people are well conditioned and equipped to block out noise they don't welcome in their email, TV&
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In the old days, we could meet with people face-to-face and share the information we had with them. From there we could watch their body language to gauge how interested or turned off they were. We don't have that privilege any longer in the connected economy. People still
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Do you know someone without an email address? It is extremely rare. Email is the killer app and has remained so for decades now. When people who do knowledge work say that they are working, much of what they mean is that they are managing and using email. We live
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We used to be content with our ignorance. If we were dumber about what we spent on marketing we could avoid the guilt and responsibility that comes with knowing whether our money actually generated revenue. Once we started connecting and the internet became smarter about people's behaviors, then
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Respect is not easy to come by these days when everyone is pitching their wares and crowding the marketing funnel. With so many ways to broadcast our messages today, content can feel like an overcrowded radio spectrum. All the channels are taken and nothing good is on. We may fiddle
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Every day, you are likely producing an enormous amount of content. You just may not be aware of it, much less thinking strategically about making sales from sharing your content. In the connected economy, we get our work done and connect with people online or with our mobile devices as
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If someone is not ready to buy now, is there anything you can do to get them to move forward? You might be able to coerce, threaten, bribe or annoy, but you will likely not be welcome back to a conversation again. It's a brainless way of cutting
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Assuming most of your customers deliberate before they buy, what are they looking at? Have you ever made a sale on the first meeting? It may have happened at some point if you have spent enough time in sales. You have likely seen it all if you are a seasoned
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How would you like 10,000 likes on Facebook? Or 20,000 followers on Twitter? It's not so far out of reach. You can easily buy these services from shady companies out there living off of the hype and emotion of people and companies eager to get their