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Getting a customer is very difficult. Starting with that premise helps to set the right expectations of what it takes to win a new customer. It is a process which requires commitment. The good news is that if you are willing to persevere and continue the process of refining your
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Many of your prospective clients are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are focused on selling, your process typically revolves heavily around closing what you perceive to be a ready client. The lens
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Many of your customers are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are a sales organization, your process typically revolves heavily around selling to ready customers. The lens becomes narrowly focused on who is
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In Kevin Maney's book, Trade-Off, Why Some Things Catch On And Others Don't, we learn about two categories of products and businesses - Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end
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Unexpectedly, I had an indulging experience today within the busy flow of my work day. A tweet got my attention, and I bought a book. Let me share a marketing strategy which I see as a new tipping point. Impactful Executive Reading I consume books. However, it is a time
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Designing the steps for your buyer to proceed towards engaging requires an attention to key steps. Focusing on the nuance of your buying system from the perspective of your buyer determines whether they will proceed down a process which works or is wanting. Marketing Automation System Steps Assume that any
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The Ultimate Challenge While the challenges of outbound marketing revolved around physical production - paper, billboards, sound, CD's, phone systems, etc. - the attractions of inbound marketing are its transparency in mediums. The systems are virtual and scalable for consumption. The hard part is to ensure it is
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The most powerful way to win new customers is through the business testimonial. This is a form of building trust. It tells the story of how you delivered your products or services and what it means to work with you. New customers do not know you and are looking for
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Inbound Marketing With Loopfuse Closed loop marketing involves seeing information within and through the sales funnel. Your different marketing channels constitute costs in terms of dollars and effort. Measuring this within Loopfuse can be done with the inbound marketing tool sets provided in Loopfuse in real-time. Referring Sites The feedback
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A well-designed Loopfuse Lead Flow will funnel traffic from your inbound marketing channel. Your presence in cyberspace and the content which drives engagement creates an avenue for a click. That click starts the opportunity to connect in a relevant, personal and timely way with a stranger. Turning that stranger into
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Try Googling anyone in your field. Look at the results and see how similar everyone appears. This is your buyer's experience. They have access to choice from a simple search and start the buying process far before you ever have the opportunity to meet with them. Some companies
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Your customer today is in front of a computer during the middle of a workday. They have a cell phone which they check frequently. They spend more time with these two devices than with people many times. What does that mean for you? You must meet your customer where they