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There are two types of ways to market - intelligent and old-school. Old-school businesses spend a lot of money on hope. Spending money on billboards, magazine ads, direct mail or any other form of advertising is typically guesswork. They don't know what the ROI is or what the
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Much of what drives inbound marketing happens in the rigor of analytics and metrics. There is a process and cadence to driving results which we use with our clients. As inbound marketing systems take root and the valuable content created for clients is getting found, the hard, continuous work of
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If there were a magic pill for getting more business, someone would have found it, shared it and everyone would be taking it. The truth is that there is no magic pill. Getting new customers is hard work and a continual moving target. You might be tempted to enlist the
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Let's start with this premise - people don't want to be converted. It's not why they visit your site. It is what you may have in mind, but noone wants to be sold or converted. This is the conundrum. Most websites, while they may
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The stories that help make it matter.The world is crowded. This goes for brands, products and services. I am running another half marathon soon and needed running shoes. Try searching for running shoes. You will find a ton of results. What stands out? Most don't. It'
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The size of your database holds all the potential for continuous sales. It's hard to look at the size of our databases if we are so focused on an end sale. We see selling as an event rather than a process. It's not good thinking or
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With inbound marketing and marketing automation as such buzz words, there are software companies chomping at the bit to enroll people in their goods. The problem we always find is that there's more noise than results. Lots of features, but little results. The real things that matter is
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If you sweat and hustle, build a sales organization, interrupt people with traditional media, then you may get a few eyeballs to look your way and pay attention. You may make more enemies than friends in the process, as well. Interrupting people has the tendency of ruining a second chance.
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We often think that the customer experience commences when we are servicing a person. How they are handled at the cash register, try our products out or serviced for needs tends to draw our focus to provide caring service. Much of the last decade emphasized this kind of personal attention.
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The sales process is visual and attractive to manage. It feels like a higher level of control. It is showtime. We are with the prospective customer and get to display our salesmanship. A process helps make this more predictable and fruitful. Otherwise it is random and opportunities are lost. However,
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We are always exploring the edges of our approach to help our customers with their inbound marketing. The exploration and work is always a craft to refine. One of the areas which is continually growing is our use of Google+ in our client inbound marketing services. You can find my
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When we share with our clients the work and production of our team to build and deliver an inbound marketing system, they come to appreciate what it takes to make everything work. Here are the conversation points which we have heard that have represented the value of partnering with a