Blog
What You Mean
"It's not so much what you do, it's what you mean." This is from a children's story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare.
High Trust
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A Free Cross-Subsidy
If you want something, you tend to buy it these days. Our economy affords us convenience and luxury for most items. In the old days, we may have waited for Christmas to get our wishes. Today, we gratify desires and can buy whenever, wherever. If your buyer has access to
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A Litmus Test
Heed Socrates, "Familiarity breeds contempt." If you want to know the character of the people you do business with, watch who they are as they get to know you further. Do they conduct themselves with a respect for the relationship? Or do you see contempt grow as they
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All Things Being Equal
We live in a fast moving economy. Change is constantly challenging us to reinvent ourselves. Who we do business with cannot be taken for granted. The threads which bind business relationships are built by trust and value. If your offering looks like parity to a buyer then your ability to