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When you are starting a venture, and you don't know what people will buy, it is a great strategy to say, "Yes," to everything. I consider this part of research and development. The cost is that you get spread out and may have to work on
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It is a new year and old school sales may have a few holdouts in some slower industries. However, the concept of interrupting people and pushing unsolicited sales messages is fast fading. Look at the bookstores and note the literature. You will not find hit books on how to cold-call
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It is all too frequent to witness companies who are caught up in the frenzy of the social bubble. Seth warns about this in his article on social media noise. It's a good read to hopefully focus people on the substance of connecting and delivering value rather than
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We finished off an inbound marketing system project with Pets For Patriots and they announced it on the wire today. Their system has an array of automation tools that help to nurture and transact with site visitors. They have a neat cause for our nation's patriots and endangered
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A recent article from Marketing Automation Software Guide hit on the main reason why many of our clients hire us for marketing: running a complete system is difficult and requires perseverance. Pieces have to be put together, tested, changed, refined and created again. Getting into the mind of a specific
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Marketing has many new rules, and marketing automation is one of several major movements which has gained fanfare mixed with frustration. The popularity has come from the possibilities of capitalizing on leads generated from inbound marketing efforts. The frustration is from a lack of implementation and execution. At the end
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As a seller, it is understandable that you have such a high impulse to sell leads hard. The problem is that buyers do not like to be sold. When they feel sold, it creates tension and resistance, the very opposite effect you are trying to promote. There is a new
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“How can I get more traffic?” is the number one question we are most often asked right next to, “How much will that cost?”. The question at the outset poses a big assumption and problem, the assumption that what you’ve built is worthy of attention and therefore traffic. The
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Today's sales process is different than in times past. Your sales prospects are better educated and in more control. They do not feel the reliance on a salesperson to educate them. When they engage a salesperson, they are giving attention that they are greedily protecting. Everyone is inundated
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Your site visitors communicate a lot of valuable marketing information to help you drive online search results. It takes continuous vigilance to be able to monitor how your visitors and leads are attracted to your content and how they navigate your site. This is known as digital body language. Their
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Marketing automation is focused on a premise of nurturing leads to build trust for a ready sales engagement. That's the idea at least. It's the doctrine, but like many good doctrines, there are pundits and posers. There are those that love to rally around the marketing
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Selling Proposition Strategies When a customer finds you, it is because they were focused on your value proposition. They searched for you via the internet or their network most likely. If you are set up correctly, you were found and deemed credible compared to the convenient mouse click to your