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In the old economy, having real estate in the form of buildings, land and housing was a valuable asset. With the housing bubble, this traditional idea has been dramatically undermined. We have had a long love affair with real estate which made sense when our world was about the physical
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The hype with social media and internet marketing can distort the possibilities of promoting your brand in the new economy. There are indeed a lot of gold diggers out there seeking fortune and fame but lacking the true strategies for success. Since the tools for publication and promotion have been
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Storing data files in a Salesforce.com record makes it convenient for users to see relevant information related to Opportunities, Accounts, Cases or Contacts. This is also true for any custom data objects such as project records or job costing. Within the Salesforce.com setup, there are integrations with Google
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Managing the performance of your team or partners can be challenging if the debates are around qualitative information. Yet, we often base our judgments on subjective criteria such as likability or appearance. This leads to ambiguity around success. It can be difficult to get true metrics from a sophisticated database
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There is a video which has an immense following. It is not about a person. It is about a machine, a Rube Goldberg machine, which promotes itself via Twitter, Facebook, video and a website. Some passionate artists and technicians did the work of creating a show which told a story.
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Steve Jobs Why does this have to be said? It's because the world is filled with crappy products. It's a reflection of the values of people behind their products and services. If you haven't read Steve Jobs yet, I encourage you to get the
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Respect is the lubricant of healthy relationships. Our relationships are fragile when there is little trust. Thus, we can be hypersensitive to disrespect. It can keep trust from ever developing and allow for healthy relationships. The give and take in a consulting client relationship is like a dance. Both parties
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The world has changed. I spent my childhood growing up in Germany where my dad was serving in the military. I can remember the looming threat of the Cold War which kept every American vigilant for imminent threats from the former Soviet Union. We knew the enemy at that time
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The Salesforce.com Opportunity record keeps the details of a deal together. This should be customized to capture all the details for closing a sale. This can include: * Information about the deal * Files supporting the sale * Pipeline and probability information * Activities with people One of the important parts to keep
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Selling 100,000 of anything is difficult. It is the game of creating hits. This is a game a lot of dreamers pursue. It is completely possible to sell 100,000 books or apps. However, there are more losers than winners. We all see the hit books and the iPhone
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The internet changes the game between the buyer and the seller. Second opinions are easy to access for a buyer. Assuming your lead generation systems and marketing automation are set up well, a new lead will be nurtured, scored and engaged when they are ready. There are analytics and systems
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Within Google Sites, you can create a type of page which is called Announcements. This is a powerful tool for helping to align your internal team or a select external team. It is secure, private and integrated into your organization. While public blogs can be accessible by everyone, a blog