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There's a part of us that craves relief. We want to take our foot off the gas pedal and find comfort. It's the primitive part of us that seeks security and ease. It's a slippery slope. I can recall when growing my business years
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Your first hour of work is sacred. It often determines the pace of the rest of the day and how you are going to get things done. The habit of most people is to check their email. Their inbox is screaming with varied requests across a variety of topics. It
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Google Apps has a feature which many may not be are of in the Google Calendar area. You can set appointment slots for your customers, partners and co-workers to use as part of a self-service process. This can prevent the back and forth associated with trying to pin down a
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What's the point of having a database if you continually rely on email? Email is one inbox that is effective for managing the point-to-point communications you would have for quick information exchange. Yet, email is deficient when it comes to building something intelligent or an asset that grows
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I saw this stack of yellow pages. They were pristine and untouched in a mall after a full day. Noone took one. Why would they? I see the yellow pages thrown out on streets when they are distributed. On a rainy day, the pages mulch up from the moisture. Why
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At the core of our business, we are innovators. We do not seek to rest on our laurels and successes. Each success we experience is ultimately a building block. If we continued with marketing strategies from five years ago, much less even a year ago, then we would be on
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Just showing up and getting picked is a desperate strategy these days. We used to be able to play the game of being a good boy or girl and do as we were told. Be compliant and your boss, your customers or your friends rewarded you with more or less
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Out of the night that covers me, Black as the Pit from pole to pole, I thank whatever gods may be For my unconquerable soul. In the fell clutch of circumstance I have not winced nor cried aloud. Under the bludgeonings of chance My head is bloody, but unbowed. Beyond
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Social media means something different to everyone depending on your goals. Driving visitors, creating awareness or getting marketing feedback are popular and apparent goals. However, what would it look like if you were trying to build an asset instead? Your social media streams are valuable for what is current. A
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Responsiveness used to be a competitive advantage. That was when everyone was catching up with the tools and technologies for on-demand communication and action. Now that we all have access to the tools, responsiveness is expected. Ironically, there is still a deficit in responsive communications. We are still put on
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Trying to make marketing automation work in your sales process starts with the IT work. However, it is only the start of what really matters. Configuring a system and ensuring data flows in and out out of your CRM is a basic element of starting the work to help you
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Here is the rude awakening of the new economy - cruise control is going by the wayside. So many niches are being filled and each has its reward and effort. For the entrepreneur, there is going to be a lot invested in time, talent and money. Try assessing your opportunity