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If you sweat and hustle, build a sales organization, interrupt people with traditional media, then you may get a few eyeballs to look your way and pay attention. You may make more enemies than friends in the process, as well. Interrupting people has the tendency of ruining a second chance.
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The Field of Dreams was a fun hollywood movie, but a bad reality show. Try building a baseball field and see how many people will just come. The "build it and they will come" mantra can be enticing and romantic, but it's highly risky. There are
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On the web there is a lot of copying. I can see evidence of copying from business partners, customers and competitors all the time. Some comfort themselves by saying it is the highest form of flattery. I disagree. If you tell the person and credit them, it is entirely different
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What happens when you get a thousand followers on Twitter, Facebook or any other social media platform? How does this convert monetarily, if at all? You don't have to dig too deep to see the various motives on the platforms you participate in. Some play a game to
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We often think that the customer experience commences when we are servicing a person. How they are handled at the cash register, try our products out or serviced for needs tends to draw our focus to provide caring service. Much of the last decade emphasized this kind of personal attention.
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When something doesn't work, it is easy to blame the software. We see it all the time. Salesforce.com is a system which is highly customizable and can power an entire business, with limitations of course. However, it depends on talented people that can navigate the system, execute
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The sales process is visual and attractive to manage. It feels like a higher level of control. It is showtime. We are with the prospective customer and get to display our salesmanship. A process helps make this more predictable and fruitful. Otherwise it is random and opportunities are lost. However,
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In my past life I studied and worked as a mechanical engineer. That tract was a great foundation for many of the opportunities to service my customers and create the systems and products of my journey. When we were in the industrial age, engineering had a different meaning and trajectory.
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Sales people are notorious for a lack of follow up and service to sales leads. This is especially true with manual environments without process, systems and structure. In the old days, urgency and personality went a long way to attract any low hanging fruit. That was before the internet. The
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As attention gets scarce, and the ability for everyone to push communications and work onto us is easy, our productivity is greatly affected. It is not uncommon for emails and calls to go without response. Furthermore, there are a lot of projects which suffer from interruptions from our computer screens
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I was speaking with a talented cartoonist and artist the other day. I was explaining how a marketing system today works in terms of first building a tribe and then gaining permission to sell them something. It's hard, relentless and uncertain work. However, the probability increases with effort
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We are always exploring the edges of our approach to help our customers with their inbound marketing. The exploration and work is always a craft to refine. One of the areas which is continually growing is our use of Google+ in our client inbound marketing services. You can find my