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When we work through inbound marketing strategy with our clients, much of our focus is on the persistent assets we will build. Persistence is of extreme importance today. It is different than the fleeting craze of social media junkies that want to stream real-time events. While the latter is important
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When you don't understand a thing, you start chasing. It's mob behavior. You sign up for some new software or social media because others are doing it. It's easy to sign up. That's what the vendors are good at doing - making
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There's one fat obstacle that makes your eagerness to sell irrelevant - timing. If your buyer is not ready, then there is nothing you can do to make them buy now. They are not ready. The problem with most sales processes is that prioritization and focus is largely
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“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.” - Charles Mingus Sure, you can take on more. That's the allure. With all the options in software, people, square footage and product lines, you can make yourself feel bigger. However, everything
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Whether you care or not it shows in how you set up your inbound marketing to the world. We all have too many options available to us to feel like a number or without any feeling of connection. One of the secrets of business is to find that place where
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Do you like the thrill of big numbers? What does a lot of followers actually mean? Is a hundred likes worth something in terms of an audience? There's certainly a crowd mindset around the euphoria of trying to be popular. I guess not much has changed from high
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There used to be this ivory tower mentality in sales organizations and their respective sales processes. All these sales methodologies developed in the old economy which prescribed how a sale should be conducted from conception to closure. Those models have holes today. Here are a few ways the old selling
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This film does a great job of providing a baseline education of how the current financial system built around currency rather than money works. The derivative we have built our belief and lives around - the dollar - is built on an unsupported foundation. The game is one that every
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You may have been in business situations where the model of leadership centers heavily around control. A person who has a need for control is not necessarily bad. Without control, it is difficult to navigate to a goal, especially with many people or resources to manage. We use controls to
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If you called a stranger right now and asked them to lunch, the odds that they would accept is very low. This is especially true if you lack a platform or any prior access to the person. Furthermore, even if you did receive a referral, it is likely too forward
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I see a common pain that startups and small business owners face. There is a lot of work that got done by them or a small, trusted team. There's a comfort zone working small. The trade-off is that there is not much freedom. They are working all the
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If you are managing your sales process effectively, then you should have a grasp on your numbers. The typical sales process has low numbers for conversion - 10% lead conversion or 5% deal conversion. That means 90%+ failure. The failure is a real number. Most salespeople do not like to