Blog
Resting on your laurels is a dangerous strategy, especially today. Many industries have been turned upside down because of changes in the marketplace and the speed of innovation around technology. We see this firsthand all the time, and our clients are continually having to reinvent themselves to not only maintain
Blog
It used to be simpler when the job of a marketer was to merely be popular. Much of the job of a marketer was one-sided focused on broadcasting the merits of a brand and positioning a bigger than life view of their company. However, since buyers can simply tune out
Blog
Ever spent a lot of time and money in systems you thought were going to help you become more successful only to be disappointed? That CRM tool you thought was going to help you make more sales has only become an albatross around your neck that you avoid. The accounting
Blog
The old school thinking of the industrial age still persists for companies that think they can merely throw more money at a problem to simply get a higher output. That may have worked in a world where distribution of products, services and, yes, marketing, was monopolized via well-defined channels. The
Blog
I am continually amazed at how fast life moves. It feels like the decades have flown by like a dream and the next ten years will surely pass by quickly as well. The conundrum is that we have to live with decisions that could have benefitted from a greater degree
Blog
[youtube=http://www.youtube.com/watch?v=FHtvDA0W34I&w=560&h=315] Felix Baumgartner and the Red Bull team put on a show and broke a couple of world records! Their coordination of events to pull off a 24 mile high jump that lasted over 4 minutes was
Blog
I love talking with entrepreneurs and hearing about their journey as they overcame odds and built their companies. They truly are my heroes. In the face of great uncertainty, they have to tact with the circumstances to come up with answers that make sense. In the course of their pursuits,
Blog
I have often heard the mantra, "Go big or go home." It sounds motivating and paints the classic picture of the daring entrepreneur overcoming the odds. I do think it has application in many areas. For example, I view the use of time this way. If you are
Blog
"The aim of marketing is to make selling superfluous." - Peter Drucker Why is selling necessary? You have to sell harder when there is a lack of trust. If you have experienced a product like a Sony flat screen and love it, buying a second is not something
Blog
Etiquette may sound like a focus of times past. Miss Manners and her lore educated a generation on "Please," and "Thank you," for young people. Many times, the study of etiquette quickly turns the focus to right external behavior. However, I find this misses the point
Blog
There's an article recently published by David Raab over at his Customer Experience Matrix blog, Three Ways To Dominate The Marketing Automation Industry. I agree with his assessments to simplify the usage of marketing automation systems. The solution for a new vendor to win and drive widespread adoption,
Blog
Another day, another task list. It can be relentless and overwhelming when each day seems like the day before. I find it hard to work hard continually when I lack perspective. Work, for me, has to have meaning towards something larger. If you find yourself grinding it out each day,