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Scarcity and value are closely linked. Many industrialists and marketers have understood this all too well by manipulating this natural law for their benefit. Artificially creating the scarcity of merchandise, collector's items or even talent in the marketplace can dramatically increase the price of an object. The hard
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Half the battle to execution, leadership and productivity is starting. Getting the mind out of parking and into first gear can be a giant mental block at certain times when motivation is low. Sometimes, we get stuck and don't know why. It can become frustrating and our procrastination
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A large dependency we have to make a sale is on the buyer's timing. If the buyer is not ready, then selling can not only be ineffective, but highly annoying. Noone likes being sold. Their defenses go up and the tension often creates a barrier that is difficult
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Asking how many people like you is the wrong question. It may feed your vanity, but does it translate into anything meaningful? If you are putting out your best work into the world and noone does anything about it, then what did it mean? Playing the game of driving up
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Never argue. In society nothing must be discussed; give only results. ~ Benjamin Disraeli When I catch myself pushing an issue with someone, I have to pause in my mind and say, "Stop the script." Instead of acting out of the habit or reaction, I have to look at
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The idea of trying to appeal to the masses is a lottery contest and it's not very strategic to me. This is in the case where we have a world where we can build our case and value for the few rather than the many. Those few who
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The whole concept of Kickstarter is good for the world and entrepreneurs. The traditional route of having to take massive risks on an idea with venture capitalists has been turned upside down with crowd funding. Investors are people who care and are taking smaller risks on an idea that, regardless
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Trying to appeal to everyone can be a path to failure in a world of immense choices. Because we all have the world at our fingertips via search and social media, marketing has to be focused on specific and targeted groups. In the past age where we thought like industrialists,
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You may be doing the work but there are plenty of vultures looking for the credit, if you are not savvy. The new economy creates a whole other set of dynamics around this issue of work and credit, compared to times past. Ideas and creativity matter more than ever and
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The people that know what the next thing to do is and get on with getting things done are being rewarded. We don't have to wait for permission. We just have to initiate, act and have great ideas. Making those ideas happen may feel like stepping out onto
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We are all walking around with stories in our head and will engage or avoid people and products based on how they match up. For example, we don't walk around telling ourselves to pull out our wallet because someone wants to cheat us. We may pull it out
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There's a drawback to how we have been trained through school, sports and every competitive venture the industrial system has produced in us. We think we can win by being better than our competition. Working harder at something does work in many endeavors, but it's not