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Here's an easy but high effort way of growing your marketing - think for your customer. The mistake most companies make is having a silo mentality with marketing. Instead of incorporating a marketing mindset throughout the organization, they assign it to a group and think that sales, customer
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There may be vestiges of work that still exist in an industrial model format. For the rest of us, we are in the project business. We work on gigs that have to meet a goal. The teams, tools and tactics maybe be different for each project. Our ability to work
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Ten years ago, it was enough to simply ask people if you could add them to a newsletter or to try out a product. That was before we were bombarded with marketing from all angles. That was before our attention became personally prized and guarded. We don't freely
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You may be trying to continually get your business to work efficiently. Getting your team working in one direction and responding to customer inquiries quickly is a relentless and often elusive goal for many business owners. One of the illusions and traps that I see repeatedly is a hope in
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Leave it to the unthinking to blow the sale. They approach people as a salesperson trying to use charisma, energy or hype. Once you do this, it is too late. You don't get second chances with someone who has already established a perception about you in their mind.
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I often hear questions about how to get started on a business or idea as an entrepreneur, especially from people who have been used to being an employee. The naive view is that somehow by studying and researching the answer will fall out of the sky. I reject this not
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Just because we may be on a personal quest developing habits for driving a ZeroInbox and increasing our productivity does not mean others around us are getting as much done. Most people are drowning in their inbox and information. It is important when delegating, requesting information or selling to be
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In the trenches, it can get tiring dealing with everything that demands our attention. After all, it's easier than ever to push your message or requests onto others. Texting someone causes them to refocus on your requests. A phone call pulls you away from what you are doing.
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I don't have answers to all business problems, but I thought I would share about an area of life I see often and have had experience with. The term "Failure to Launch" is a recurring theme for many young men in particular who are not going
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The hard part about being an entrepreneur is the uncertainty of revenue and the persistence of problems. All of the successful entrepreneurs I have worked with have a common thread in how they approach life and business. Though they have their share of negative thoughts, they entertain and choose winning
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I enjoyed some time reviewing notes on my iPad today and soaking in some books I have been reading. When I travel, there is always the work to attend to for clients, but I also find time to squeeze in time meeting new people and getting lost in great books.
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Content marketing systems break away from traditional marketing and website design. It's not about a pretty picture or some deep coded functional site. It is about getting out there quickly and immediately into a publishing schedule and cadence. Growing your audience does take time and one of the