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When someone tells another person about a great service they experienced, it has to be authentic. If we ever sense there is any contamination by money, business agreement or the like, we can sniff an obligatory referral from a mile away. I have found that the people that refer me
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Google recently enabled tabbed viewing in its Gmail and Google Apps email client. There is a lot of chatter online about the affect on deliverability. In the past, there have been efforts to apply filters to email for convenience. I, for one, tend to ignore these overlays on my email
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The promise of big data companies is that they can look at your behaviors and manipulate your decisions as analysts. Working through analyses should turn over gems for revenue. This is why there is a lot of investment in this as part of the brave new world of marketing. Analysis
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I notice that my mind can't hold onto good ideas so easily because of the distractions and speed of modern life. Twitter is great for posting what you are thinking in the moment. I like it for this and often refer back to some of my stream of
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We work hard to make marketing less about gimmicks and numbers and much more about real connections with people. Thinking in terms of what buyers value and care about creates a connection. Reading Seth's article about making something awesome is a theme that has to be put out
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How do you influence busy people? Everyone is locked into a screen these days and with technology automating processes and consumers wanting more for less, knowledge workers have to do more work than they did in the past. Their attention is just not there to engage or absorb content deeply.
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I write a lot about how important our belief systems are. They need tender loving care and continual upkeep. This is especially true in a world of great uncertainty. We tell ourselves stories about what we believe our abilities or limitations are. Those stories help us to take on the
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Do you like numbers or would you rather have substance? There is a ton of chatter online about what is in style or what kind of marketing needs to be tried next. The sheer hype and collective desire to make the latest social media attempt or mobile app become the
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Life is short indeed. I just had a birthday and have been thinking about the people I have come to know over the years. It's been a mixed bag. There's been some heartaches and there have been some very special relationships. I have found that rolling
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Your business may be sufficient the way it is. There's always room for improvement if you are serious about connecting with your audience and your customers. Being professional is one area that business owners like to emphasize and customers articulate when they are dealing with anyone. It provides
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I have been on hundreds of web pages in the last few days from doing research and trying to solve problems. Some of it is for fun. A lot of it is focused browsing to find answers. I won't likely be back to many of the sites because
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For professional service providers, there can be a dread and procrastination when it comes to billing customers. I can understand. It can feel like drudgery when viewed as something separate from your core business. However, I have found that billing is much more than just a transaction. It is another