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Yelling louder than everyone won't make you stand out. Yelling louder than your competitors is not going to win more ears or eyeballs. This is especially true now that people are well conditioned and equipped to block out noise they don't welcome in their email, TV&
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In the old days, we could meet with people face-to-face and share the information we had with them. From there we could watch their body language to gauge how interested or turned off they were. We don't have that privilege any longer in the connected economy. People still
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Do you know someone without an email address? It is extremely rare. Email is the killer app and has remained so for decades now. When people who do knowledge work say that they are working, much of what they mean is that they are managing and using email. We live
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I do not believe you can be successful continually working in your weaknesses. We all have them for sure. There are things we struggle through and the effort that we have to expend compared to someone who has strengths in the same area should tell us that there's
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We used to be content with our ignorance. If we were dumber about what we spent on marketing we could avoid the guilt and responsibility that comes with knowing whether our money actually generated revenue. Once we started connecting and the internet became smarter about people's behaviors, then
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Most of selling is about staying on task and in rhythm. If you are in a large organization, then there may be stages, criteria and a bunch of data tracking and collection you are doing for your managers. But if you want to focus on the thing that will move
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Respect is not easy to come by these days when everyone is pitching their wares and crowding the marketing funnel. With so many ways to broadcast our messages today, content can feel like an overcrowded radio spectrum. All the channels are taken and nothing good is on. We may fiddle
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There is this comfort trap out that can be seductive but misleading. If you think there is this place where you don't have to work and you can cruise, you will discover the law of entropy. Without energy, your work fades and dissipates. Furthermore, with a changing world,
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Show me what you know and I will show you what you are worth. In this economy, if you don't know much or you only have common knowledge, then you get paid a little. Having special knowledge and developing high value knowledge correlates with your worth. I realize
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Every day, you are likely producing an enormous amount of content. You just may not be aware of it, much less thinking strategically about making sales from sharing your content. In the connected economy, we get our work done and connect with people online or with our mobile devices as
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The healthy exchange between two businesspeople is for one to offer value and the other to offer commitment. If one of these is missing, it's a bad deal. It's often hard to read a buyer's motives. If they are receiving value during the sales
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There is nothing more effective for someone to learn from than failure. I have come to that conclusion after spending thousands of hours with business professionals and helping them grow their businesses. Personal experience and failure is a horrible way to learn. However, it is often the only path when