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I don't think playing it safe gets you anywhere these days. Sure, you can hide behind corporate speak, a marketing image or vague statements. But that just puts you in a pile. It's a heap of unnoticed, anonymous people and messages. While everyone feels like they
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Do you remember playing hot potato as a kid? We passed the potato (or other object) around a group and avoided getting caught holding it at the wrong time. When I think about how my clients have to get through their weeks, they are playing that game of hot potato.
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I like to think big, just as much as the next person. When you are naturally conceptual, then it's easy to think about how things could be. The truth is I time travel a lot and find myself living in the future, too. When I ask people about
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We can ignore everyone if we wanted to. We can turn off our ringers, filter our emails and unhook from all the social media venues. But the reality is we don't. We all pick how we want to be connected. But the one thing we don't
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Quality does matter a great deal. But is there an end to how much you should deliver? Chasing quality has a cost in time and money. You are using someone else's time and you are not able to fulfill other opportunities that would be revenue generating. I think
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Today, talent is wherever you find it when it comes to knowledge work. Many professionals are working remotely with people around the globe. Whether it's IBM Global Services with thousands of team members working virtually together or a small business delivering website projects, the work can get done
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A healthy sales pipeline is always flowing. This is from figuring out how to tap into your market and getting an audience that pays attention. It means you have a process that works. Now if you are experiencing stops and starts or discontinuity in your selling, it may be because
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A business is essentially a system and requires systems thinking in order to grow. I have been building systems for a long time, both for myself and for my clients. The classic book, The E-Myth, articulated the common entrepreneurial problem clearly for business people everywhere. When effective, predictable systems are
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I hate complacency. It's the best way to die on the vine as the world passes you by. And it happens all the time when your goals aren't big enough. These days, the connected economy does not reward the status quo. There are too many people
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The problem is not that you have fires to put out. No, the real issue is if you have the same kind of problems coming up over and over in your life and business. It's a strong signal you have poor processes to manage what could be mundane.
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I realize I can be a paradox at times. I know a lot about many different systems and technologies. But I prefer to have a few powerful pieces in play at a time. It's the difference between study and utility. But I guess that is what curating is
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When we think of marketing, there are multiple words we connote with the term. It used to be a synonym for advertising. Lots of money was spent on grabbing attention and using powerful messaging to affect the mind of the masses. Those were days when channels were far fewer. Radio,