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If you want something, you tend to buy it these days. Our economy affords us convenience and luxury for most items. In the old days, we may have waited for Christmas to get our wishes. Today, we gratify desires and can buy whenever, wherever. If your buyer has access to
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SomnoMed produces a dental device to alleviate sleep apnea. They work with dental and sleep professionals across the country to educate and partner with them on how to fabricate and sell their custom devices. Their field sales team worked with dentists and sleep professionals to move them through an educational
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The new book, Rework, is a dangerous book. It may cause more people to change the world they did not realize was easier to change today. There is an approach via our new ecosystem of tools and talent to get work done. Sadly, many are still trapped in old economy
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In our management consulting, the process of change is the hardest part of success. Implementing business systems, designing process or creating new strategies pale in comparison as far as the effort and challenge of helping people adopt new behaviors for the better. In the new book, Switch: How to Change
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A Google Android phone is ideal for working with Google Apps. On an initial setup of the phone, a respective Gmail or Google Apps account needs to be associated with the phone for integration with the Android Applications, namely, Calendar, Contacts, Gmail and Google Talk. If you are setting up
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"Gratitude is the greatest of all virtues." - Roman Poet When you see genuine gratitude in another person, recognize it. It is a rarity in today's self-absorbed culture. These are people worth doing business and life with. Of course there is cheap gratitude. It comes from
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Google Calendar currently does not have a sound reminder. There is a pop-up based on the reminder set in the calendar. GMinder is a program which can manage multiple calendars and triggers a sound alert before an appointment as a reminder. This program sits quietly in your system tray
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Every day you will be inundated with email. This creates work for you because you have to apply attention and do something. An email requires one of two things: 1. Action 2. Decision You typically have to do something or decide on something. It is a game of hot potato
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In the information age, the ability to copy is convenient and tempting. I have seen an array of imitators who think nothing of taking ideas, content, images and intellectual property to further their own agendas. It's easy to track them and fun to watch what typically unfolds. The
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If you sell me, I put up my defenses. If you help me, I open myself up. The ability to transcend your self interest is extremely difficult. Yet it lies at the heart of success. You are a buyer as well. You would react to the same bad tactics: cold
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Marketing would be unnecessary if you had perfect products with perfect understanding and trust. The job of marketing is to fill this gap and build the understanding and trust. Too often, brands want to work on the mechanics to snow the buyer rather than connect with credibility. The buyer'
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Heed Socrates, "Familiarity breeds contempt." If you want to know the character of the people you do business with, watch who they are as they get to know you further. Do they conduct themselves with a respect for the relationship? Or do you see contempt grow as they