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It is likely you are not the only one offering what you have. If that is true, then you have the challenge of helping the customer make sense of your unique product or service. If you are like most businesses, your competition makes you appear irrelevant. Try shopping for a
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Because of our increasing inattention, hype, fluff and gimmicks only distract buyers today. Think about how you buy. You start with some kind of pain. It takes the form of: * Lacking something * Needing something * Desiring something * Pursuing something Before the internet, we were handicapped. We needed to know our options
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Under 60 seconds. This is the time which people spend looking at your website, billboard, article or whatever is put in front of them. The majority of viewers spend less than 30 seconds. Every year, that time is dropping. In the course of time, people have evolved to use heuristics
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Sport teaches us much about life. Tenacity, competition and courage play major roles in victors and losers. I enjoy the stories and documentaries of sports legends. Magic Johnson and Larry Bird were legendary rivals. Their work ethic and surreal ability to raise the game, players and league around them to
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There is very little joy in going to the post office or waiting in line at the DMV. We are required to use these services, yet often have reluctance. Going to the Apple store on the other hand is something we can look forward to. Getting ice cream at Marble
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"It's not so much what you do, it's what you mean." This is from a children's story, The Railway Children, by E. Nesbit. Authenticity in intention is what matters. It is what your buyer is seeking. They also know it is rare.
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It's not 1985 any more. At that time, you were a good boy or girl for following orders and maintaining the status quo. The reason is that the world around you was linear. It was ok to stand still back then. The whole ecosystem - your vendors, customers, co-
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I enjoy watching The Apprentice. It's a great case study in human behavior. The players are in a business context where someone gets fired. The pressure of intense deadlines, shotgun creativity, and working with competitors brings out the best and worst in otherwise dignified and accomplished business people.
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The Google Gmail search box is powerful in helping to find past emails and information quickly from your repository of current and archived emails. There is logic within the search box which you can use to further define your searches. One is searching on a date range. You can do
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There are a lot of opportunities for the people who get it. They can understand the flow of change and the dynamics of the new economy. They are changing as the world around them is changing, thus, they become relevant and valuable. Being able to change every month, every day,
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As speed and complexity continue to increase in the modern economy, managing the sales cycle effectively requires an execution and collaboration which needs to be managed. Older sales systems were centered around contact management. Getting the person's address information provided enough value to the sales rep to manage
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When you propose a new idea, be prepared for the typical automaton response from those you share with, "Will it apply to everything we do?" "What about all of the work we have done?" The questions come in all different shapes and sizes. There's