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KBL is a leading CPA firm in New York City which services and advises its clients on accounting and business problems. Their clients are emerging businesses as well as large, established enterprises. As the new economy continually reshapes how we work, KBL's service process required more agility at
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If your marketing is trying to "sell" me, I will pick it up easily and quickly. We have all been trained to recognize marketing. We have also been trained to put our guard up with suspicion. After all, talking about how great you are only causes disconnection. The
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Now that things are easier to do, plenty of posers have taken opportunity to imitate the winners. We can always find knock-off products. In the talent game, the same is true. Marketers, salespeople, executives, and owners are getting jostled by the forces of change in the new economy. If
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Leads can create a lot of noise. It's free to browse and shop for a buyer. However, the select buyers that are drowned by the superfluous activities of non-buyers can compromise opportunities for thousands or millions of dollars. The buying framework for qualified and unqualified buyers needs
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In the past, precision, deliberation and schedules were important. The past was an age of inefficient communications. It was not felt because everyone was participating in the mass inefficiency of the day. Many businesses are still operating this way and getting passed quickly. It can be felt when trying to
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The battle for clicks to your website typically comes from the hype of social media and traditional marketing these days. This gets a lot of press from the novelty and immediate gratification of having visitors. In the old economy, the numbers game worked somewhat because salespeople were afforded attention to
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The temptation is to focus on selling. This means throwing more money at how to generate leads. However, if those leads engage in an ineffective process with your organization and value proposition, then it's like rowing harder with a hole in your boat. Patching the boat should be
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Your tools are commodities. Everyone can get access to them today. In fact, everyone does access the tools. The case, more often than not, is that they are underused, misused or irrelevant in most people’s business. The tools are a lot like sports equipment. There is a lot of
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Your buyer interacts with your brand and value proposition with often unseen behaviors. They click, read, examine, search and react to your message. In the past, the buyer was expected to serve themselves by coming to your website and feast on depths of information presented in a brochure fashion. Today,
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Not all prospects are equal. Just because someone visited your site or store, does not mean you have permission to engage them. A portion of them will at some point give this permission based on their preferences and requests. The others will react negatively towards unsolicited marketing advances. We should
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Marketing Automation requires talent. There is a combination of different disciplines involved in successfully connecting with and nurturing a potential or existing customer. This talent can be part of an existing marketing team or hired via a marketing automation agency. Too many organizations focus on the tools and their feature
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The information age has made things that were previously cumbersome easy. It is easy to get information. It is easy to find out how things work. It is easy to buy. This has shifted the leverage between buyers and sellers. Previously, buyers relied on expert salespeople to provide information about