Blog
In Kevin Maney's book, Trade-Off, Why Some Things Catch On And Others Don't, we learn about two categories of products and businesses - Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end
Blog
The only certainty is change today. You will have new jobs and opportunities like never before. You will have new friends and networks. You may move a few times as well. Regardless of changing circumstances, your ability to sail on tumultuous winds is directly related to how mobile and flexible
Blog
Customizing the Salesforce.com database can be done within the Setup menu. This is found in the upper right controls. Customizing Salesforce.com Fields The Setup area is divided by native data objects - Contacts, Accounts, Opportunities. To add a field, be sure to select the respective data object to add
Blog
The power of searchable content in a secure environment makes Google Sites an ideal platform for building your team's knowledge base. If you simply answer every question verbally, you lose the opportunity for an ongoing resource which your team can access as it grows. Capturing content between your
Blog
Unexpectedly, I had an indulging experience today within the busy flow of my work day. A tweet got my attention, and I bought a book. Let me share a marketing strategy which I see as a new tipping point. Impactful Executive Reading I consume books. However, it is a time
Blog
Salesforce.com is often thought of as solely for the sales process. What happens after the sale is the fulfillment of your sale. This may be a service or delivery of your product. Either way, you move from sales to operations. It is typically a project management focus. Your operations
Blog
Designing the steps for your buyer to proceed towards engaging requires an attention to key steps. Focusing on the nuance of your buying system from the perspective of your buyer determines whether they will proceed down a process which works or is wanting. Marketing Automation System Steps Assume that any
Blog
There was an inflection point in our behaviors over the last several years regarding information. We used to welcome information in an unfiltered way. Then, our inboxes grew to over a hundred emails a day. Marketing and selling techniques inundated us. After all, the marginal costs for businesses to connect
Blog
The promise of marketing automation is to create a repeatable, predictable process for nurturing unready leads. In so doing, you gain the advantage of creating an automated funnel. Your leads become ready for your sales process and in turn, previously neglected leads become valuable for a continuous pipeline. Marketing To
Blog
Much of the sales processes which leverage Salesforce.com are focused on the outbound activities of salespeople. The logging of outbound activities is typically related to a formula for outbound selling methodologies. In today's world, prospects are set up to say, "No," when they feel interrupted
Blog
Knowledge workers work from everywhere and anywhere. Your need for responsiveness and answers from your team is enhanced with integrated Google Chat. Google Apps Chat Best Practices A team today is largely virtual. Many organizations that have adopted cloud computing with Google Apps have the opportunity to collaborate in real-
Blog
The Ultimate Challenge While the challenges of outbound marketing revolved around physical production - paper, billboards, sound, CD's, phone systems, etc. - the attractions of inbound marketing are its transparency in mediums. The systems are virtual and scalable for consumption. The hard part is to ensure it is targeted, measured