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For SEO and growing your blog content, managing your blog categories should be done with a few set of criteria in mind. There are a variety of ways to organize articles on your corporate blogs. Taking into account the user experience and the way you will get found online are
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Salesforce.com contains valuable data which is important for moving an organization towards a high level of execution. The feedback loop you get from seeing your team’s activities and every input into the system helps drive management decisions. Your workforce will typically continue to evolve and change. This is
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It is harder than ever to build trust today, thus, you have to focus on positioning. Bring value through content first. How you are perceived by your prospective buyer can be affected by the work or the lack thereof you do before you meet with them. While many salespeople are
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When a stranger visits your site, they landed there because they were looking for something or were curious. Knowing how to nurture the next step is critical to developing the relationship which increases your relevance in their minds. The First Click Is For The Next Action A click may end
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Laura Hillenbrand's book, Unbroken: A World War II Story of Survival, Resilience, and Redemption, pierced me as a human being as the story of Louie Zamperini, a former Olympic distance runner and Word War II bombardier was told. This man lived multiple lifetimes in his still ongoing life
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Getting a customer is very difficult. Starting with that premise helps to set the right expectations of what it takes to win a new customer. It is a process which requires commitment. The good news is that if you are willing to persevere and continue the process of refining your
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Email is the center of our workflow. We communicate quickly and efficiently with the killer app. Google Apps makes this both an increase in personal productivity and a strategic hub for group collaboration. Even more so, after organizations experience the immediate benefits, they soon see how Google Apps is a
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The world is continually changing, and what worked before is continually being challenged. What is primarily driving change is that the tools for production are now in your hands. This accessibility now makes the battle less about tools and more about brains and creativity. Best Strategies To Focus On If
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Many of your prospective clients are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are focused on selling, your process typically revolves heavily around closing what you perceive to be a ready client. The lens
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Many of your customers are not ready to buy when they first meet you. They are in the research and education phase of their buying process. If you are a sales organization, your process typically revolves heavily around selling to ready customers. The lens becomes narrowly focused on who is
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We are all gifted to go and make something happen. Whether this comes from creating or doing, we need to realize our sweet spot. We need to know the difference and align ourselves accordingly. Creators And Doers Are Different Each of us has a natural bent towards strategy or execution.
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In Kevin Maney's book, Trade-Off, Why Some Things Catch On And Others Don't, we learn about two categories of products and businesses - Fidelity and Convenience. High fidelity businesses are inconvenient. They typically have cachet and price points which make it more desirable for upper end