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The old school thinking of the industrial age still persists for companies that think they can merely throw more money at a problem to simply get a higher output. That may have worked in a world where distribution of products, services and, yes, marketing, was monopolized via well-defined channels. The
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I am continually amazed at how fast life moves. It feels like the decades have flown by like a dream and the next ten years will surely pass by quickly as well. The conundrum is that we have to live with decisions that could have benefitted from a greater degree
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[youtube=http://www.youtube.com/watch?v=FHtvDA0W34I&w=560&h=315] Felix Baumgartner and the Red Bull team put on a show and broke a couple of world records! Their coordination of events to pull off a 24 mile high jump that lasted over 4 minutes was
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I love talking with entrepreneurs and hearing about their journey as they overcame odds and built their companies. They truly are my heroes. In the face of great uncertainty, they have to tact with the circumstances to come up with answers that make sense. In the course of their pursuits,
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I have often heard the mantra, "Go big or go home." It sounds motivating and paints the classic picture of the daring entrepreneur overcoming the odds. I do think it has application in many areas. For example, I view the use of time this way. If you are
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"The aim of marketing is to make selling superfluous." - Peter Drucker Why is selling necessary? You have to sell harder when there is a lack of trust. If you have experienced a product like a Sony flat screen and love it, buying a second is not something
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Etiquette may sound like a focus of times past. Miss Manners and her lore educated a generation on "Please," and "Thank you," for young people. Many times, the study of etiquette quickly turns the focus to right external behavior. However, I find this misses the point
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There's an article recently published by David Raab over at his Customer Experience Matrix blog, Three Ways To Dominate The Marketing Automation Industry. I agree with his assessments to simplify the usage of marketing automation systems. The solution for a new vendor to win and drive widespread adoption,
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Another day, another task list. It can be relentless and overwhelming when each day seems like the day before. I find it hard to work hard continually when I lack perspective. Work, for me, has to have meaning towards something larger. If you find yourself grinding it out each day,
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If you are like me, you have a lot going on in your business and life that pulls at your attention. The amount of information we have to deal with is far more than we had a decade ago. Not only are the demands higher, but there are a lot
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The marketplace is extremely crowded with competitive options. If you have an idea, it can be very difficult to break through the noise. People's attention is finite and the amount of noise is overwhelming today. If you are looking to turn your opportunity into revenue, there are typically
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With all the nifty tools around it is tempting to try to get to the end of a problem quickly. A new business process can simply be automated with a piece of software. Setting up a whole system for marketing may look like an attractive first step. However, what if